Based on the foundation laid in a decade-long partnership, POC released its Jeremy Jones and Protect Our Winters (POW) collaboration collection in support of positive action for environmental change by contributing 10 percent of all proceeds from the sale of the product to POW.
More than a decade after founding POW, Jones a ten-time Big Mountain Rider Of The Year, continues to be an advocate for change and promotes collective responsibility to protect the environment.
“Seeing the effects of climate change on the mountains and communities is heartbreaking. We can all see the change that is taking place, but by coming together, we can be a force for change … POC and I have been working closely for over a decade and with POW, I am excited that we are offering even more way to engage and support. The new Fornix and Fovea POW JJ edition have been created to inspire and express unwavering support toward improving our environment by contributing directly to POW’s work in initiating positive change,” said Jones.
Commenting on the collaboration, Jonas Sjogren, CEO, POC said: “Protection is as natural as the Earth itself. A human response can be as simple as holding a child’s hand or as complicated as inventing new materials and technology. Safety and protection are deeply rooted in our mission and we know, more than ever, that our planet needs our protection. It has preserved and safeguarded what we hold dear for millennia, and protecting it is a challenge we must all face together hand-in-hand.”
POC a manufacturer of helmets, eyewear, body armor, and apparel, has been awarded more than 60 international safety, design and innovation awards. Founded in 2005 in Sweden, POC’s mission is to “protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one.”
The POC Jeremy Jones collection includes the updated Fornex SPIN and Fovea Clarity Goggle. Both designs were created with Jones and come in a signature color and logo to mark the collaboration, shown above.
Photo courtesy POC