Archives: Press Releases

Today Coca-Cola inspires an apparel collection with Lifted Research Group (LRG). The LRG for Coca-Cola collection drops on December 26 and is available for a limited time at select retailers and L-R-G.com. During this time of year, the red and white classic Coca-Cola logo and happy polar bears make people smile in the more than […]

Skratch Labs announced the release of a new size of Sport Recovery Drink Mix Chocolate. This 1200g, 24-serving bag offers an answer to the consumer feedback the brand received that the 600g, 12-serving bag was not sufficient for their needs. Chocolate is the first, and currently the only, 1200g bag size for Skratch Labs line […]

Boulder, CO (December 10, 2020) – Skratch Labs, an innovator in performance nutrition, announces the release of a new size of Sport Recovery Drink Mix Horchata. This new, 50g single-serving pouch provides a convenient option to the 12-serving 600g bag that is currently available, and extends Skratch Labs line of recovery mix, which also includes […]

Boulder, CO (March 21, 2020) – Skratch Labs, an innovator in performance nutrition, announces the release of a new size of their Sport Hydration Mix flavor, Strawberry Lemonade. Skratch has expanded the size offering of Strawberry Lemonade to include a 60 serving bag. The larger bag keeps customers stocked up on Skratch for longer and […]

Nautilus, Inc. received a CES 2021 Innovation Award* for its Bowflex VeloCore bike. The product was recognized for its innovative design and as the industry’s first dual-mode indoor cycling bike. The Bowflex VeloCore bike is the first indoor cycling bike to feature both a stationary setting and leaning mode. In leaning mode, users can push […]

In early 2021, Adidas will drop its latest footwear technology, Futurenatural. Designed to mirror an athlete’s speed and quick change of direction, Futurenatural offers a seamless design and 360-degree fit system. The one-piece shoe mold works with an athlete’s natural movement for freedom and dynamic angles. The first iteration of the technology will be featured […]

  Since its U.S. launch this past Spring, Greyp Bikes has received praise for its tech-heavy, connected, trail-capable E-MTB line, and will close out the year on another high note — the judges at the 2021 Outdoor Retailer Innovation Awards (ORIA) have named its G6.2 model a finalist in the competition for January’s virtual Winter […]

ARCHER Components wireless electronic system is shifting the paradigm of electronic components in the bike industry and has widened its reach with the Drop Bar Remote (DBR). The remote follows on the heels of its mountain bike shifting system. Since 2015 Archer Components has been manufacturing wireless shifting and with the rapid adoption of gravel […]

Nautilus, Inc. announced the launch of its Bowflex treadmills featuring the JRNY digital fitness platform to further distinguish it “as a connected fitness company with a portfolio of digital products at different price points for all users.” The Bowflex treadmills offer a built-in HD touchscreen, either 7-inch or 10-inch, allowing users to access entertainment options […]

HitchFire has teamed up with Ignik as its official partner for refillable propane tanks. The partnership was formed in recognition of HitchFire’s commitment to reducing the use of single-use propane tanks and provide an easy and more cost-effective way for customers to power their hitch mounted grills. The Ignik refillable Gas Growler holds 4.5 liters […]

Optic Nerve Eyewear has announced the release of its newest performance eyewear piece, the Photomatic FixieMax following the 2020 product release of the original FixieMax. Using the same frame and technical specs of the FixieMax, Optic Nerve went one step further by upgrading the frame with an advanced light-adjusting lens. The newest frame competes not […]

Wilson Sporting Goods Co., announced today that Josh Jacobs, running back for the Las Vegas Raiders, has joined its Wilson Advisory Staff. As a Wilson Advisory Staff member, Jacobs will provide insights and test future Wilson football products as well as work with the brand on efforts to support community initiatives off the field. In […]

Swedish circular sportswear brand Houdini announced the launch of its FW21 collection. By reimagining not just how products feel on your body but how brands launch new products in what is typically a closed-door event. With the goal to be 100 percent circular by 2022, Houdini launched four silhouettes that encapsulate many circular technologies such […]

FOR RELEASE AT 7 AM on 12/18 PARK CITY, Utah (Dec. 18, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announced today that it will partner with USA Nordic, the national leadership organization for nordic combined and ski jumping. Backcountry will serve as the official online retail store of […]

Outdoor Recreation Roundtable (ORR), in partnership with The VF Foundation, announced four communities receiving funding this year to implement their economic revitalization plans through outdoor recreation projects, infrastructure or activities. The selected communities are Fryeburg, ME; Grants, NM; Jasper, AL; and John Day, OR.  This implementation funding is in addition to technical assistance to support these […]