Igloo and Volkswagen Accessories have expanded its product collaboration with two new Volkswagen Bus stainless steel can tumblers. The special-edition drinkware joins the existing collection of Playmate coolers inspired by VW Microbus.
“Collaborating with Volkswagen Accessories has been incredibly fun,” said Brian Garofalow, CMO, Igloo. “In 2020, we started with special-edition Volkswagen inspired Playmates fans loved, designs which merged VW’s iconic Bus with our iconic Playmate cooler, and now we’ve expanded into drinkware with VW Bus inspired stainless steel tumblers. With this bigger offering, fans now have even more options to enjoy chilled drinks and snacks wherever the road takes them.”
Igloo designed the Volkswagen licensed product collection of Playmate coolers and reusable, insulated tumblers after the VW Microbus, a revolutionary vehicle that shook up the auto industry when it was released in 1950. The new 16-ounce Volkswagen Bus Stainless Steel Can Tumblers come in blue and red, matching the previously released Volkswagen inspired Playmate Elite and Playmate Mini coolers, and feature a vacuum-insulated stainless steel body for keeping drinks colder longer.
For more product information, go here.
