Igloo and NASCAR have released five NASCAR-branded Playmate coolers featuring custom artwork inspired by drivers, cars and the Daytona International Speedway.
The launch is timed with the Daytona 500 and the start of the 2021 season. This special-edition Playmate series is licensed by NASCAR and available on February 14.
“Teaming up with NASCAR has been the ride of a lifetime,” said Brian Garofalow, CMO, Igloo. “Seeing thousands of our coolers used at tailgating events of every race tells us our fans are NASCAR fans, which makes it so exciting to give them a product they will love. With a variety of NASCAR-centric designs, we know these Playmates will get off to a fast start, especially with the much-anticipated Daytona 500.”
Each of the five coolers holds up to nine 12-ounce cans and features custom artwork on the tent top. The starting lineup includes the NASCAR Stock Car Evolution Playmate Pal with the NASCAR logo and how racing vehicles have changed over the years; the NASCAR Daytona International Speedway Playmate Pal that pays tribute to the track that has hosted the season-opening race of the NASCAR Cup Series since 1982; and the Driver Series of Playmate Pal coolers inspired by the fire suits with sponsor logos, car number and signatures worn by champion drivers Kyle Busch, Chase Elliott and Kevin Harvick.
For more product information, go here.