Purdey, 7L and Hajk are featuring HD Wool Apparel Insulation in their A/W 2021 outerwear collections.

Developed for outdoor and lifestyle apparel, the insulation is


100 percent natural, renewable and durable. Furthering its excellent temperature regulating and moisture management properties.

HD Wool Apparel Insulation supports farmers to start the ReGenerative Agricultural process by having their land subjected to an annual Ecological Outcome Verification set forth by the Savory Institute to show progress in Land to Market objectives. The wool that is used to make HD Wool Apparel Insulation is traceable back to the farm where it was grown, sourced via The Woolkeepers, the company’s quality assurance platform.

“Consumers are thinking more about how the products they buy make an impact on the environment, thus becoming more cognizant of the ingredients they are made of,” said Simon Whitmarsh-Knight, managing director, HD Wool Apparel Insulation. “As a result, we are delighted that such prominent brands as Purdey, 7L (Seven Layer) and Hajk have adopted our natural HD Wool Apparel Insulation as an alternative to synthetic insulation featured in key pieces of their Autumn/Winter 2021 outerwear collections.”

  • Built on British sporting roots that connect people, nature and tradition, Purdey’s line of luxury, heritage apparel is offering its reversible men’s Pangbourne Gilet for AW21 made with Drywax windproof and showerproof cotton and HD Wool Apparel Insulation.
  • 7L (Seven Layer) is a function-first performance brand that fuses fashion, function, and performance with style. The brand takes inspiration from the U.S. military’s Extended Cold Weather Clothing System (ECWCS), which consists of multiple layering options that could be worn in combination to provide protection for individuals in temperatures from +40 to -60.  For AW21 the brand introduces its Detonator Insulated Parka with HD Wool Apparel Insulation inspired by the British Army Combat Field Jacket. This garment is made with British-sourced materials and manufactured in the UK.
  • Hajk, the Swedish contemporary clothing brand for men, designs clothing to complement an outdoor lifestyle, balancing fashion, performance and sustainability. For AW21 the brand introduced the ARV, a three-layer lightweight jacket made with fully sustainable materials and HD Wool Apparel Insulation.

Photo courtesy 7L