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Athletic categories again delivered strong mindshare among teens with athletic footwear gaining share among females, according to Piper Sandler’s 44th Semi-Annual Generation Z Fall 2022 Survey. Nike and Lululemon were the most popular brands among teens in the active lifestyle space. Other popular brands included Converse, Crocs, Shein, On, and PacSun, while Vans, Adidas and Under Armour lost ground with teens.

Last week Nike, Inc. warned that it would have to aggressively promote in the coming months as inventories in its latest quarter ballooned 44 percent year-over-year due mainly due to pandemic-driven supply chain disruptions. Other retailers in the active lifestyle space likewise face inventory surges, although they are hopeful of avoiding excessive markdowns.

Shares of Nike Inc. are down about 12 percent in mid-day trading Friday after the company reported better-than-expected results for the first quarter ending August 31 on healthy demand but warned that gross margins would remain under pressure through the year as promotions would be required to clear bloated inventories. Inventories ended the quarter ahead 44 percent year over year, including 65 percent in North America, its largest market.

In its first Investor Day in its 84-year history, Columbia Sportswear Co. outlined a broad strategy to increase sales by 9 percent to 11 percent and EPS by 12 percent to 15 percent on a Compound Annual Growth Rate (CAGR ) from 2022 to 2025. The gains are expected to be led by footwear, international expansion and digital sales growth.

Stifel’s 15th annual back-to-school 2022 athletic footwear survey found that Nike’s popularity continues to be “enduring,” led by retro styles. Vans, Puma, Converse, and Hey Dude also scored high in the survey.

At the Emerging Growth Conference, Rob Blair, COO at RYU Apparel, Inc., discussed the Vancouver-based activewear brand’s major reset that includes a digital-first approach complemented by a wholesale push.
Blair believes RYU can stand out within the sea of “me-too” offerings in the athleisure marketplace.

Citing high inventories, lower traffic and early promotions, Stifel on Wednesday reduced operating earnings estimates and price targets on nearly all companies under its coverage in the active lifestyle space while downgrading Wolverine World Wide and Allbirds.

McKinsey teamed up once again with the World Federation of the Sporting Goods Industry (WFSGI) to update the sporting goods industry on new challenges facing the business from inflation and an emerging economic downturn, adding to existing pressures on input costs and supply chains.

“Our mission is connecting family and friends, creating memorable moments and playing life to the fullest,” Walter Glazer, CEO of Escalade said on the sporting goods company’s first-ever quarterly conference call. Sales in the first quarter ended March 21 climbed 22.3 percent year over year and 94.1 percent against the 2020 first quarter.

Powered by a seasonally-strong performance by its flagship fire pit brand, Solo Stove, Solo Brands reported sales in the fourth quarter ended December 31 surged 164 percent to $176.5 million. The company is seeing a slowdown in the first quarter but remains bullish on robust growth for 2022.

On Holdings circumvented supply chain challenges to deliver fourth-quarter results that easily surpassed Wall Street targets. The Swiss running brand also lifted its outlook for 2022, projecting sales to expand at least 37 percent on top of 2021’s 70.4 percent gain.