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Nike Again Dominates Roth’s Millennial Survey

For the second year in a row, Nike was the dominant footwear and apparel brand among Millennials, according to Roth Capital Partners’ 2020 Millennial Survey. The eighth annual survey was completed by 2,500 Millennial-aged women and men and examines current trends, spending patterns and favorite brands across six consumer categories.

Active Stocks Bounce Back In 2019

After two challenging years, stocks in the active lifestyle space saw a strong recovery in 2019 as the broader stock market delivered its biggest gains since 2013. Among stocks seeing their values spike were Yeti, Hibbett Sports, Lululemon, Skechers, Dick’s Sporting Goods and Sportsman’s Warehouse.

Tariff Talk Heats Up On Q3 Conference Calls

With a fresh round of tariffs arriving on September 1 and another scheduled to land on December 15, tariff-mitigation strategies were again widely discussed by vendors on recent quarterly conference calls. So far, the impact has been minimal with more concerns expressed about 2020. Tariff insights from VF Corp, Under Armour, Nike, Columbia Sportswear, Vista Outdoor, Clarus and more.

Piper Jaffray: Casualization Of Fashion Continues

Athletic brands once again commanded the top-spots among fashion preferences for teens, according to Piper Jaffray’s 38th semi-annual Taking Stock With Teens survey. In fact, 75 percent of females and 87 percent of males prefer an athletic brand of footwear – both new peaks. Some brands increasing appeal with teens were Nike, Lululemon, Vans, Crocs and Champion.