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Varsity Brands’s Debt Ratings Lowered

Standard & Poors lowered the debt ratings of Varsity Brands Co. Inc., the parent of Varsity Spirit, Herff Jones and BSN Sports, as the COVID-19 pandemic is leading to a growing number of school closures and event cancellations. An emphasis on social distancing and restrictions on large gatherings are also disrupting the company’s business, the rating agency noted.

NFL To Raise Funds For COVID-19 Relief Efforts

The NFL announced that the 2020 NFL Draft will serve as a three-day virtual fundraiser benefiting six charities – selected by the NFL Foundation – that are battling the spread of COVID-19 and delivering relief to millions in need.

New Balance Undergoes Furloughs

New Balance has decided to furlough a “portion” of its retail, factory and office workers because of the coronavirus pandemic. The decision will not impact factory workers in Lawrence, MA and Norridgewock, ME who are producing general use face masks for first responders.

Survey: Teens Still Embracing Sneaker Culture

Sneaker culture is alive and well among teenagers, especially males, even as teens’ overall spending has declined amid the coronavirus, which has quickly become one of their top concerns. That was one of many key takeaways from investment bank Piper Sandler, which published its semi-annual Taking Stock With Teens Survey this week.

Bass Pro Reduces Pay For Executives And Store Managers

Bass Pro’s senior leadership is taking a 20 percent cut in pay as part of a move to absorb the coronavirus fallout, according to a company memo attained by Forbes. Pay for store managers, distribution center managers and other salaried employees will be reduced by 7 to 15 percent.

Nautilus’ First-Quarter Results Exceed Guidance

Nautilus Inc. reported first-quarter sales rose 11 percent and earnings exceeded expectations although it said it will no longer be providing guidance for the year as the “longer-term impacts of COVID-19 are highly uncertain and cannot be predicted with confidence.”

SIA’s Nick Sargent On What Lies Ahead For Snow Sports Industry

In another installment of SGB Executive’s series of interviews with industry leaders exploring how businesses are coping with the coronavirus, Nick Sargent of Snowsports Industries America dishes on these troubling times for snow sports businesses, how SIA is responding and why he’s confident the industry will come back stronger than ever.

HanesBrands Takes Actions to Navigate COVID-19 Pandemic

HanesBrands, the parent of Champion, announced that it is taking actions to navigate the global economic environment caused by the COVID-19 pandemic, including limiting discretionary spending, reducing executive pay, managing inventory, leveraging the company’s e-commerce business across the online channel, and diversifying production to include face masks.