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Varsity Brands’ Debt Ratings Outlook Lowered

Moody’s Investors Service said it reduced its debt rating outlook on Varsity Brands, the parent of Varsity Spirit, Herff Jones and BSN Sports, to negative from stable. The rating agency said the change reflects the company’s high financial leverage amid school closures across the U.S. in response to the coronavirus and the uncertainty around the duration of the outbreak and pace of re-openings once the pandemic subsides.

Adidas Approved For $3.3 Billion Loan From German Government

Following the severe impact on its business from the coronavirus pandemic, Adidas on Tuesday received the approval from the German government to participate in KfW, Germany’s state-owned development bank. The company will receive €3 billion (US$3.3 billion) at customary market conditions to bridge this unprecedented situation.

Hanesbrands Debt Rating Outlook Lowered

S&P Global Ratings revised its outlook on Hanesbrands Inc., the parent of Champion, to negative from stable. The rating agency said Hanesbrands will face significant sales and profitability declines in the upcoming quarters due to store closures and a drop in consumer spending on nonessential items arising from COVID-19 and resulting in an economic recession.

J.C. Penney’s Debt Rating Downgraded

Moody’s Investors Service downgraded J.C. Penney’s debt ratings and lowered its rating outlook to negative as the widespread store closures as a result of the pandemic is expected to pressure J.C. Penney’s EBITDA, impede its turnaround strategy and weaken its leverage.

SFIA’s Tom Cove Talks Recovery

Tom Cove, SFIA’s president and CEO, believes the sporting goods industry is still scrambling to offset the fallout from the pandemic. But he also believes many have “settled in a little bit” into how to manage amid the crisis and have started to position themselves to be ready for better business conditions.

Callaway Golf’s Debt Ratings Lowered

Standard & Poors Corp. lowered all of its debt ratings on Callaway Golf by one notch to ‘B+’ and placed them on CreditWatch with negative implications. The change was due to its expectation a “severe slowdown in economic activity and consumer spending” as a result of the COVID-19 pandemic will reduce Callaway’s sales and EBITDA.

OIA’s Lise Aangeenbrug On Outdoor Industry’s Challenges, Path Forward

In another installment of SGB Executive’s series of interviews with industry leaders exploring how businesses are coping with the coronavirus, Outdoor Industry Association’s new executive director Lise Aangeenbrug discusses the challenges facing the outdoor industry, how OIA is helping member businesses cope and the industry’s path forward out of this unprecedented crisis.