Oboz Footwear, located in Bozeman, MT, opened a product design and development office based in Portland, OR and added two members to its product creation team.
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Cashing In On Street Cred
Why more brands are seeking product collaborations with urban boutique retailers.
First Take: Under Armour Does Couture
How far can a core athletic or outdoor brand push the stylish designs before muddying its image in the eyes of true athletes?
Aisle Talk, Week of August 8
Headlines from the active lifestyle industry this past week you may have missed.
SGB 2016 Retail Top 100: The List
See who ranks as the top 100 active-lifestyle retailers in the United States.
SGB 2016 Retail Top 100: Anchors Away
Department stores sold billions of dollars in athletic and outdoor apparel and footwear last year, but their future is far from certain.
Yue Yuen’s July Sales Down Despite Retail Growth
Footwear manufacturer Yue Yuen Industrial Ltd. reported sales slumped 4.4 percent in July despite a surge in sales at its Chinese retail subsidiary.
Trend Spotting at Rio 2016: Swim Brands to Watch
As it should be, our focus is on the athletes at the 2016 Summer Olympics in Rio. But being in the business of the trade, we also can’t help but notice the active-lifestyle brands winning prime real estate on the stage.
Jordan Brand Unveils Breakfast Club Training Program
Nike Inc. said the Jordan Brand launched a new digital training program inspired by Michael Jordan’s early-morning training sessions as a player.
Aisle Talk, Week of August 1
The biggest promotions, acquisitions and strategies to hit the active lifestyle industry this week.
Kids Foot Locker Launches Back-to-School Spot
Kids Foot Locker kicked off its back-to-school campaign with a new commercial titled “Swap,” starring 2016 NBA Champion Kyrie Irving.
Top 5 Takeaways From Outdoor Retailer Summer Market – Day 1
Day 1 at OR was bustling. From our perspective, show organizers either slimmed down the width of the hallways, or more people than usual were in attendance.
Amer Sports Bolsters Americas Marketing Team
Amer Sports, which owns the Salomon, Atomic and Suunto outdoor brands, bolstered its marketing team in the Americas with two hires and new assignment for four others.
McDonald’s Markets Activewear Tracksuit
McDonald’s entered the activewear market when on July 30 the fast food chain released a hooded vest and track pant in collaboration with Australian fitness and swim brand We Are Handsome.
By The Numbers, Week of July 25
Stats, figures and earnings that deserve a double-take in this week’s active lifestyle news.
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Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
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