Pensole Launches Free Education Kickstarter Campaign
Pensole Footwear Design Academy announced it has launched a multi-tiered Kickstarter crowdfunding campaign to raise $50,000 to $1 million for new free programs and facility expansion initiatives.

Puma Partners With Selena Gomez
The singer and actress will start working with Puma immediately and will first appear in the brand’s newest campaign for the Phenom, an upcoming women’s footwear drop.
Balega Supports Breast Cancer Prevention
Balega, the performance sock brand in the run specialty market, announced its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its limited-edition Grit and Grace collection.
OBIT: Powder Mountain’s Alvin F. Cobabe
The father and visionary of Powder Mountain, Dr. Alvin F. Cobabe, passed away peacefully on September 13, 2017 at the age of 99 in his home in Eden, UT.
Sportsman’s Warehouse To Hold Grand Opening In Visalia, CA
Sportsman’s Warehouse is expanding its operations to include a new retail location in Visalia, CA.
Camping World Forms Partnership With Major League Baseball
Camping World Holdings announced a multi-year partnership with Major League Baseball. The agreement includes sponsorships with all its banners: Camping World, Gander Mountain, Overton’s, The House and Windward/W82.
Under Armour To Sponsor Women’s Professional Lacrosse League
The Women’s Professional Lacrosse League (WPLL) announced a new, multi-year partnership with Under Armour and Longstreth Sporting Goods, naming Under Armour the official outfitter of the WPLL.

Canada’s Wholesale Sports To Close
Wholesale Sports Canada Ltd. announced the orderly wind down and eventual closure of its 12 retail locations in the four western Canadian provinces, according to a statement from its parent United Farmers of Alberta Co-operative Ltd. (UFA).
Retail Sales Down Slightly in August From July But Up Over 2016
Retail sales in August decreased by 0.2 percent from July on a seasonally adjusted basis, according to calculations released by the National Retail Federation.

Roots To Accelerate Expansion With IPO
Roots, the Canadian lifestyle apparel chain, filed for an initial public offering to accomplish ambitious growth goals in the years ahead, including adding about a dozen new doors in the U.S.

Nike’s Heidi O’Neill Discusses Digital-First Strategy
At Recode’s Code Commerce event in New York City, Heidi O’Neill, Nike’s president of direct-to-consumer business, discussed Nike’s aggressive moves into direct-to-consumer, its decision to sell directly to Amazon and overall digital transformation.

Aisle Talk, Week Of September 11
Top headlines from the active lifestyle industry you may have missed this week.

Roots Files For Initial Public Offering
Roots, the Canadian lifestyle apparel chain, has filed for an initial public offering in order to ramp up its expansion efforts in North America and Asia.
Monomoy Capital Completes Acquisition Of West Marine
Monomoy Capital Partners completed the acquisition of West Marine Inc. at a price of $12.97 per share or a total of approximately $337 million.
Off Broadway Shoe Warehouse Supports American Heart Association
Off Broadway Shoe Warehouse has partnered with the American Heart Association’s Life Is Why We Give fundraising campaign.