Rocky Brands Inc. announced the sale of its Creative Recreation brand to a private investment group. The sale included the inventory, product designs and molds, trademarks and related intangible assets of Creative Recreation along with certain licensing and other contracts. Terms of the transactions were not disclosed.
Jason Brooks, president and chief executive officer, commented, “We were pleased to reach a favorable agreement on the sale of the Creative Recreation brand and assets. Importantly, the sale allows us to focus 100 percent on our profitable work, western, hunting and military categories where we believe our most important growth opportunities lie.”
Rocky Brands makes footwear and apparel marketed under a portfolio of brand names including Rocky, Georgia Boot, Durango, Lehigh and the licensed brand Michelin.
Photo courtesy Creative Recreation