Timberland Ups Green Marketing Efforts with New Campaign
The Timberland Company is escalating its green marketing activities with the launch of its biggest and most environmentally-focused marketing campaign yet — Nature Needs Heroes. The campaign employs outdoor imagery and light-hearted humor to help convey
Quiksilver Secures Better Terms for Line of Credit
Quiksilver, Inc. has amended and extended its existing asset-based line of credit in the Americas region under substantially better terms, the company said Thursday…
Quiksilver Q3 Profits Exceed Guidance
Quiksilver, Inc.'s pro-forma consolidated income from continuing operations for the third quarter nearly tripled as strong gross margin improvement offset a 12% decline in revenues. Net revenues in the Americas decreased 9%…
Cotton Prices Rise to 15-year Peak
Cotton futures prices rose to their highest levels since 1995 on concern that supplies will fall short amid rising demand from Asia…
Brociety.com Folds, Sells Inventory to WhiskeyMilitia.com
Backcountry.com has folded its one-deal-at-a-time (ODAT)
site Brociety.com into its broader ODAT Site WhiskeyMilitia.com after concluding Brociety's niche focus on snowboarding gear was not drawing enough customers…
Under Armour Launches Women’s Online Campaign
Under Armour Inc. launched a new online marketing campaign targeting female athletes. The digital marketing campaign consists of multiple 60-second and 30-second advertisements featuring Olympic gold medalist downhill skier Lindsey Vonn, soccer player Lau
G-III Apparel’s Wholesale Business Surges in Q2
G-III Apparel Group, Ltd. net sales increased by 39% to $189.0 million for the second quarter ended July 31, compared $135.9 million in the year-ago quarter. The stronger than expected results were attributed primarily to increased wholesale sales of…
Umbro Extends Sponsorship of English Football Association
Umbro, owned by Nike Inc., has extended its sponsorship deal with the English Football Association until 2018…
Nike Revives Pro Combat Uniforms for Storied Programs
Nike has released the company's Pro Combat uniforms in new designs for ten elite college programs that reflect the teams’ traditions, character and culture…
Bon-Ton To Close Retail Store in Ohio
The Bon-Ton Stores, Inc. will be closing its 191,000 square foot Elder-Beerman store in the Centerville Place in Centerville, Ohio. The closing will impact approximately 65 associates. The location is scheduled to close by late January 2011…
Salewa Extends National Sales Coverage
Salewa has bolstered its sales force for the North American market with the addition of three independent sales teams and one territory manager…
Greg Norman to Launch Exclusive Collection at Macy’s
Macy's will be be partnering with Tasso Elba to design the Greg Norman for Tasso Elba golf collection. The line will launch in January 2011…
TaylorMade Partners with China Golf Association
The TaylorMade Golf Company entered a new three-year agreement with the China Golf Association (CGA) that appoints TaylorMade and Adidas Golf as the exclusive equipment suppliers and the recognized brands of the China National Golf Team…
U.S. Consumer Confidence Inches Up in August
The Conference Board, a private research group, said its index of consumer confidence rose to 53.5 in August from a revised 51.0 in July, first reported as 50.4. The August reading was better than the 51.0 expected by economists surveyed by Dow Jones…
Big Agnes Wins Grant for Solar Project
Big Agnes Inc. received a $12,064 grant from the State of Colorado to help build a five-kilowatt solar array on its headquarters in Steamboat Springs, Colorado. The “new energy economic grant” is funded with money from the American Recovery and Reinvestme
