Cherokee Inc. announced that Mark DiSiena has joined The Cherokee Group and will be appointed as its chief financial officer effective Dec. 17.
Prior to joining Cherokee, DiSiena was most recently a strategy and finance consultant. Previously, DiSiena served in various roles, including: CFO of 4Medica, a privately-held software company, and held key management roles at KineticTide, which he co-founded, and Lucent Technologies. He began his career as an auditor at the public accounting firm of Coopers & Lybrand.
DiSiena holds a B.S. in Accounting from New York University Undergraduate School of Business, a Juris Doctor from Vanderbilt University School of Law, and an M.B.A. from Stanford University Graduate School of Business. DiSiena is an Attorney-at-Law, licensed in the state of New York and a Certified Public Accountant, licensed in the state of California.
“I am extremely excited to be joining a world class, highly talented organization,” said DiSiena. “The company is an industry leader with an exceptional business model, and I look forward to contributing to its continued success and growth.”
Henry Stupp, CEO, Cherokee Inc., said, “On behalf of the board of directors and our team at Cherokee, I would like to welcome Mark to our company. Mark's extensive background in accounting, taxation, securities and law will fit-in well with our growth strategies as we look to build on our existing brand portfolio, further expand our global reach and as we add new and exciting brands for our existing and future retailer partners.”
Cherokee Inc. is a global marketer and manager of a portfolio of LIFESTYLE BRANDS it owns and represents in multiple consumer product categories and sectors around the world. The company has license agreements with premier retailers and manufacturers covering over 30 countries around the world including Target Stores (U.S.), Tesco (U.K., Ireland and certain Central European countries), Zellers (Canada), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain) and the TJX Companies (U.S., Canada and Europe).
“I am extremely excited to be joining a world class, highly talented organization,” said DiSiena. “The company is an industry leader with an exceptional business model, and I look forward to contributing to its continued success and growth.”
Henry Stupp, CEO, Cherokee Inc., said, “On behalf of the board of directors and our team at Cherokee, I would like to welcome Mark to our company. Mark's extensive background in accounting, taxation, securities and law will fit-in well with our growth strategies as we look to build on our existing brand portfolio, further expand our global reach and as we add new and exciting brands for our existing and future retailer partners.”
Cherokee Inc. is a global marketer and manager of a portfolio of LIFESTYLE BRANDS it owns and represents in multiple consumer product categories and sectors around the world. The company has license agreements with premier retailers and manufacturers covering over 30 countries around the world including Target Stores (U.S.), Tesco (U.K., Ireland and certain Central European countries), Zellers (Canada), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain) and the TJX Companies (U.S., Canada and Europe).
