Merrell Footwear has joined Grassroots Outdoor Alliance as it's newest vendor partner.

Beginning with the Fall 2011 selling season, Merrell will be offering a program unique to the Grassroots membership.

A well known brand in the industry, Merrell is actively working to increase participation in the outdoors, especially among children. Through programs  like their support of the Conservation Alliance, Project Athena and Youth Outdoors Legacy Fund, Merrell is active in envionmental preservation and supporting community goodwill programs. This makes them a natural fit to partner with Grassroots Outdoor Alliance.

Greg Glover, Merrell's key account manager for Outdoor Specialty states: “We feel  the GOA members are truly leaders amongst their peers in the specialty outdoor channel.  This partnership will help bring more product innovation to retail, leverage creative opportunities and build upon retailers’ successes.”

We are proud to announce Merrell as a vendor partner and look forward to building a strong relationship with them.