Lululemon Reorganizes Corporate Structure
Lululemon Athletica Inc. appointed Lee Holman, formerly SVP, women’s, as Lululemon’s EVP, creative director, a new position. The role of chief product officer has been eliminated…
Sportsman’s Warehouse Announces New Store Locations
Sportsman's Warehouse Holdings Inc. plans to open its first store in Louisiana and a third store in New Mexico next year…
Volcom Opens Flagship in Mexico City
Volcom opened a new flagship in Mexico City. The all-new, 850 square-foot store — Volcom’s first in Mexico — is situated in Centro Santa Fe…
Outdoor and Athletic Brands Push for Global Labor Standard
Adidas Group, Columbia Sportswear Co., Nike, REI, VF Corp. and Outdoor Industry Association were among the organizations to call Wednesday for a single standard for working conditions in the global apparel and footwear manufacturing sector…
Spain’s OS20 Partners With Event Fabrics
OS20, a Spanish outdoor brand, has partnered with Event Fabrics, the supplier of patented air permeable and waterproof membrane technology and fabrics…
Pearl Izumi Partners with Outdoor Prolink
Pearl Izumi has chosen Outdoor Prolink to help it reach professional customers…
Skullcandy Launches Human Potential Labs
Skullcandy Inc. launched Skullcandy Human Potential Labs, an innovation lab led by three-time Olympian Emily Cook designed to “unlock sports and human potential through music, science and technology.”…
Wolverine Worldwide Eyes Cautious Ordering Stance for Holiday
Wolverine Worldwide Inc. lowered its guidance for the full year partly due to challenges stemming from the strengthening U.S. dollar but also due to a soft selling environment in the U.S. Management indicated it is seeing tighter open-to-buys heading into
Fitbit Wellness Adds More Than 20 New Enterprise Customers
Fitbit, Inc. said its business-to-business offering, Fitbit Wellness, has added more than 20 new enterprise customers in the last four months, including Aon Service Corporation, Barclays, BMC Software, Boston College…
Gore-Tex Launches Winter Running Campaign
Gore-Tex has launched a new campaign promoting the benefits of its liners while running outdoors in the winter. “Winter Is A Thief,” exclaims one of the print headlines in thick black type…
Bogs Funds Outdoor Education Scholarships
Bogs Footwear has begun setting aside 2 percent of every purchase made on bogsfootwear.com for scholarships and grants so all kids can participate in outdoor education programs…
Polaris Snowmobile Shipments Up 14 Percent in Q3
Polaris Industries Inc. reported that is snowmobile sales increased 14 percent in the third quarter ended Sept. 30 compared to the third quarter of 2014…
Outdoor Research Appoints Rep Agency for Central and South-Central U.S.
Outdoor Research, the Seattle-based leader in technical outdoor apparel and accessories, retained a new sales agency, Frontier Sales & Marketing Group, to represent the brand in the central and south-central U.S…
Woolrich Appoints Director of Sales
Woolrich, Inc. appointed Kyle Kilcherman as its new director of sales. Kilcherman previously held senior level sales management positions with Helly Hansen, High Sierra Sport Company and Stack-on Products…
REI Signs on as Sponsor of National Park Adventure Film
REI has signed on as the domestic sponsor for “National Parks Adventure,” a 3D film scheduled for global release on Feb. 12, 2016 to coincide with the centennial of the National Park Service next year…
