
Under Armour Elevates ‘Loud Brand, Quiet Company’ Focus
A mostly positive first quarter that saw Under Armour Inc. beat analyst expectations on earnings and revenue has the company doubling down on the “loud brand, quiet company” strategy announced earlier this year.

Vista Outdoor To Exit Firearms, Sports Protection And Paddle Boards
On a conference call with analysts, Christopher Metz, CEO of Vista Outdoor, explained the strategy behind the company’s decision to focus on brands within four distinct categories, ammunition, hunting/recreational shooting accessories, hydration bottles and packs and outdoor cooking products, while divesting Bell, Giro, Blackburn, Jimmy Styks and Savage and Stevens firearms.

Champion Shines Again For HanesBrands In Q1
HanesBrands Inc. said Champion’s sales outside of the mass channel in the U.S. catapulted over 50 percent in the first quarter, driven by strong consumer demand, space gains in the specialty channels and growth in the online channel.

SGB Executive Q&A: Hibbett Execs Discuss New App, Digital Strategy
Jeff Rosenthal and Bill Quinn of Hibbett Sporting Goods spoke with SGB Executive about how the company’s newly unveiled app fits into the retailer’s digital strategy and was designed to meet consumers’ shopping and buying demands.

SGB Executive: Q&A with Matt O’Toole, President, Reebok
SGB Executive talked to Matt O’Toole, Reebok’s president, about the fitness-first brand’s headquarter’s move to the heart of Boston, the Muscle Up turnaround strategy, and untapped growth opportunities.

Thule Overcomes Softness In U.S. Market With Upbeat Q1
Thule Group AB’s strength in Europe and the rest of the world helped overcame softness in the Americas, as the company saw first-quarter revenue improve 5.6 percent (5.5 percent with currency adjustment) to SEK 1.6 billion and net income jump 11.9 percent to SEK 220 million.

Callaway’s Shares Climb On Earnings Beat
Shares of Callaway Golf Co. were trading up about 8 percent in early-afternoon trading Friday after the company reported first-quarter profit and sales well above Wall Street expectations.

Aisle Talk Week Of April 23
Top headlines from the active lifestyle industry you may have missed this week.

Brunswick Corp. Lowers Expectations For Fitness Segment
With margins remaining under pressure, Brunswick Corp. tempered the outlook for the company’s Fitness segment for the rest of the year.

Columbia’s Strong Q1 Sparks $10M Investment Plan
An impressive first-quarter performance not only increased Columbia Sportswear Co.’s sales expectations for 2018 but also bolstered plans for the company to invest $10 million in e-commerce and other capabilities in the second half of the year.

Hydro Flask Closes Out Another Robust Year
Said Julien Mininberg, Helen of Troy’s CEO, on a conference call with analysts, “Hydro Flask sell-through rates continue to be solid and the brand continues to add share to its already market-leading position.

Amer Sports’ Q1 Boosted By DTC, China And Arc’teryx
Amer Sports’ operating earnings before charges rose 14 percent in the first quarter, boosted by robust growth across its DTC channels and in China as well as strong momentum for Arc’teryx, Precor and Sunto.

Keen CMO: ‘Better Takes Action’ Campaign Aims To Inspire Change
Tyler LaMotte, chief marketing officer at Keen Inc., spoke with SGB Executive about the footwear company’s new campaign, Better Takes Action, which was designed to follow the company’s longstanding philosophy of giving back, taking action and making an impact.

Running Participation Declines Expected To Level Off
With race participation slipping in recent years, a big American win and the gnarly conditions at the Boston Marathon shined a much-needed spotlight on the sport of running. Yet race organizers and running industry execs still believe a renewed focus on delivering unique experiences will be necessary to again drive up race finishers.

Balanced Portfolio, Channel Strategy Fuels Rocky Brands’ Q1
Though Rocky Brands Inc. narrowly missed Wall Street’s revenue estimates in the first quarter, the Nelsonville, OH-based company rode a healthy balance across portfolio and sales channels to more than double net income from the same quarter a year ago.