True Sports, parent company of True Temper, the leading golf shaft manufacturer in the world, announced the acquisition of Accra Golf Shafts and its parent company Premium Golf Management Co. (PGMC).
Category: Sports/Fitness
SquadLocker Launches Single-Unit Custom Gear And Uniform Delivery Service
SquadLocker, a maker of customized custom team gear, introduced SquadLocker MVP. a new service promising to ensure availability of the most popular team gear and uniforms, faster delivery, and no-hassle return policy.
HanesBrands’ Q2 Boosted By Double-Digit Activewear Growth
HanesBrands delivered strong Q2 results at the high end of guidance for net sales, operating profit and EPS. Total sales were up 3 percent, led by gains of more than 50 percent at the Champion brand.
Fitbit Lowers Revenue Guidance For Year
Fitbit Inc. reduced its loss in the second quarter as sales improved 4.8 percent but reduced its overall revenue guidance for the year due to soft Versa Lite sales.
Garmin Reports Record Q2 Revenue And Profits; Raises Guidance
Garmin Ltd. lifted its earnings and sales guidance after reporting second-quarter earnings that easily topped Wall Street’s targets. Garmin’s Aviation, Fitness and Marine segments all saw double-digit growth.
Puma Lifts Full-Year Outlook On Robust Q2 Revenue Gains
Puma slightly raised its full-year guidance after reporting second0-quarter earnings rose 59.8 percent. Revenues increased 15.7 percent on a currency-adjusted basis. The gains were led by the Asia-Pacific region, up 21.6 percent, closely followed behind by the Americas, 19.7 percent. EMEA sales grew 8.4 percent currency neutral.
Athleta Signs First Sponsored Athlete
Athleta and Allyson Felix are joining forces to empower women and girls through sports. In a wide-reaching partnership, Allyson, one of the most decorated track and field athletes in U.S. history, will become Athleta’s first-ever sponsored athlete.
Adidas To Sponsor Boca Juniors
Adidas will replace Nike as the kit sponsor of Boca Juniors beginning in 2020 in a ten-year deal. Nike has been with the Argentina football club for 23 years.
Big 5’s Q2 Earnings Top Guidance
Big 5 Sporting Goods Corp. notched a profit against a loss in the second quarter ended June 30 as same-store sales rose for the third consecutive quarter. Earnings arrived above guidance. Increased traffic in California in June in advance of new ammunition legislation that took effect in July boosted sales in the period.
Jofit Partners With Team USA For 2019 Solheim Cup
Jofit, the maker of women’s golf, tennis and fitness apparel, has signed on as the official apparel sponsor of Team USA in the 2019 Solheim Cup.
Golf Rounds Played Flat In June
According to Golf Datatech, golf rounds played in the U.S. were flat in June, held back by a steep decline in the South Central region. Year to date, golf rounds played are down 1.0 percent.
Under Armour Posts Q2 Loss, Lowers Outlook For North America
Under Armour Inc. reported a loss of $17 million in the second quarter on modest revenue growth. The loss came in just ahead of Wall Street’s targets while sales were slightly below. Under Armour maintained its guidance for EPS and top-line growth for the year but raised expectations for operating profit growth and reduced growth targets in North America.
Shimano Lowers Outlook As First-Half Earnings Slip
Shimano Inc. reported net earnings slid 10.6 percent in the six months ended July 29 as sales grew 4.1 percent. The Japanese-based firm slightly lowered its guidance for the year.
USA Basketball Unveils Expanded Women’s National Team Program
With one year until the opening tip of the 2020 Olympic women’s basketball tournament, USA Basketball unveiled a collaborative and expanded USA Women’s National Team program and training plan that will benefit the growth of women’s basketball across the nation and has the support of the WNBA and, most importantly, the backing of the members of the USA National Team.
Puma Partners With Manchester City Manager Pep Guardiola
Puma announced a new long-term partnership with Manchester City FC Manager Pep Guardiola. This individual agreement follows the launch of Puma first Manchester City product collection, and underlines both parties commitment to elevate the partnership beyond a traditional sports sponsorship model.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal