Herff Jones, a division of Varsity Brands and provider of graduation and educational products, announced an exclusive collaboration with MarchingOrder and StageClip on a virtual commencement solution.
Category: Sports/Fitness

ClassPass Lets Go 53 Percent Of Employees
ClassPass, the fitness membership subscription service, is reducing its staff by 53 percent of its staff, with 22 percent laid off and 31 percent furloughed, according to CNBC.

Under Armour Announces COVID-19 Actions, Details 2020 Restructuring Plan
Under Armour Inc. announced actions it is taking to address the financial impact of the COVID-19 pandemic. Additionally, the company’s Board of Directors has approved a previously planned restructuring initiative designed to rebalance its cost base to further improve future profitability and cash flow generation.

Ironman Announces Technogym As Official Global Fitness Equipment Partner
The partnership will debut with the recently announced Ironman Virtual Racing (VR) Series. The partnership will also include Technogym’s involvement with the 2020 Ironman World Championship in Kailua-Kona, Hawai’i, as well as the 2020 Ironman 70.3 World Championship in Taupō, New Zealand, scheduled for October and November, respectively.

Fanatics Partners With New England Patriots
The New England Patriots and Fanatics announced a 10-year e-commerce partnership that will have Fanatics operate the online and mobile retail merchandise business for the six-time Super Bowl champions. The team will continue to operate their Patriots Pro Shop stores at Gillette Stadium and Patriot Place.

Puma SE To Suspend Dividend Payment
Puma SE said it is suspending dividend payment, as well as reducing expenses and securing additional financing, as the coronavirus pandemic has caused a “major decline in net sales and cash inflow.”

Canadian Tire Taking Measures To Preserve Liquidity
Canadian Tire Corp. said it is taking aggressive action to preserve its cash position and financial flexibility. The company also noted that online sales at SportChek are running strong amid the coronavirus pandemic as Canadians purchase health and fitness products.

Running Event Organizers Seek Coronavirus Relief
Running USA along with Spartan Race, Ironman, Tough Mudder, Rock & Roll Marathon Series, USA Triathlon, USA Cycling, and imATHLETE / EnMotive has joined together to ask Congress for relief from canceled and postponement of events due to the coronavirus.

Athletic Directors Survey Identifies Coronavirus Concerns
A survey of more than 100 athletic directors from the Football Bowl Subdivision (FBS) found athletic academic progress and financial uncertainty were top concerns stemming from the coronavirus pandemic.

Caleres To Lay Off, Or Furlough Associates, Reduce Salaries
Caleres, the parent of Famous Footwear, said that as part of these efforts to preserve cash, it has made the difficult decision to align its staffing needs with the current, reduced requirements of the business.

Chinese Government Bans Resuming Team Sports
China reportedly issued an order restricting the resumption of team sports on Tuesday just weeks after the Chinese Basketball Association (CBA) sent a memo announcing plans to resume play in early April.

Academy Sports Remains Open For Business
Academy Sports + Outdoors said in a letter to customers that almost all of its stores and all three of its DCs remain open for business. The retailer said it has been determined to be an essential retailer by several CISA sector standards in part because the retailer’s products are used to counter severe weather season in the southwest region.

Under Armour’s Debt Ratings Downgraded
Moody’s said the downgrade and negative outlook reflect Under Armour’s weak operating performance related to the challenges it is facing in reinvigorating growth in its core North American market and the compounding effects of the unprecedented disruption caused by the rapid global spread of the coronavirus.

Hoka One One Signs Jan Frodeno
Hoka One One, a division of Deckers Brands, signed a multi-year sponsorship deal with Jan Frodeno, Olympic champion and three-time winner of the Ironman World Championship in Kona.

Sierra Bullets Welcomes Matt Ohlson As VP Industrial Sales
Sierra Bullets announced that Matt Ohlson has appointed vice president, industrial sales.