Ironman announced Technogym as its official global fitness equipment partner.
The partnership will debut with the recently announced Ironman Virtual Racing (VR) Series that will be offered through the Ironman Virtual Club, a web-based platform that allows athletes to train and compete from anywhere around the world while earning activity-based points and engaging with the community.
The partnership will also include Technogym’s involvement with the 2020 Ironman World Championship in Kailua-Kona, Hawai’i, as well as the 2020 Ironman 70.3 World Championship in Taupō, New Zealand, scheduled for October and November, respectively.
“Technogym has developed a wide range of state-of-the-art smart fitness equipment that provides exceptional indoor training solutions for our athletes. We are proud to welcome Technogym as part of the Ironman Virtual Racing Series as we provide a competitive series to our athletes during these unprecedented times,” said Andrew Messick, President and CEO of The Ironman Group.
“Over the years we have been working alongside the world’s best athletes and sports events. Today, we are delighted to announce our partnership with Ironman, one of the most vibrant and passionate communities in the world of sport,” said Nerio Alessandri, Technogym Founder and CEO. “Technogym will provide to Ironman athletes a complete training solution made of the best and most accurate equipment in order to enjoy a personalized training program anytime and anywhere: at home, at the gym or at hotels during race time,” Alessandri added.
Through the new partnership, Ironman athletes will receive access to Technogym’s range of treadmills, smart trainers, exercise bikes, group cycling bikes, rowers, wellness tools and upper body trainers.
“We are delighted to welcome Technogym to the growing family of Ironman partners,” said Jennifer Mocerino, chief merchandise officer at The Ironman Group. “Technogym is globally renowned for its innovative design, dedication to sports and determination to help athletes achieve their goals. All of us at Ironman are looking forward to introducing Technogym to our athletes through our various events and the exciting new Ironman Virtual Racing Series.”
Photo courtesy Technogym