“To keep runners running, it’s not enough to get them in the right shoe; we need to help them build better running bodies,” said Spencer White, head of the Saucony Human Performance & Innovation Lab.
Category: Sports/Fitness
Buff Renews Pacific Crest Trail Association Partnership
For the third year, the performance headwear company will support the PCTA’s mission of protecting, preserving and promoting the Pacific Crest National Scenic Trail.
SABG Acquires Twin City Knitting
Founded in 1961, Twin City Knitting, based in Conover, NC, is a designer, manufacturer and wholesaler of performance athletic socks, predominantly serving the team sports market.
Zamst Renews Partnership With PGA Star Scott Langley
Zamst, a global leader in high-performance sports injury prevention and protective equipment, renewed its partnership with pro golfer Scott Langley as his performance compression and bracing support provider.
Foot Locker And Asics Announce Winner Of Running Film Contest
The national contest invited filmmakers to capture inspirational running stories.
Fanatics Becomes Retail Partner For The Atlanta Falcons
Fanatics signed on as the official multichannel retail partner Mercedes-Benz Stadium, home of the Atlanta Falcons and Major League Soccer’s (MLS) newest expansion team – Atlanta United FC.
Ankles For Life Program Aims To Prevent Injuries
The Illinois Athletic Trainers Association and physicians at Midwest Orthopaedics at Rush, concerned by the rising number of ankle injuries in athletes of all ages, have created a prevention program.
New Adidas CEO Makes Reebok Turnaround His First Mandate
Kasper Rorsted revealed a major restructuring at Reebok, a commitment to sell Adidas TaylorMade by the close of the year, and only some tweaks to the Adidas brand.
Dorel Sports Sees IBDs Pushing Q4 Deliveries Into 2017
With U.S. bike inventories still above normal, Cannondale, GT and Schwinn dealers are expected to delay their model year 2018 deliveries by at least a quarter.
GoPro Blames Bad Q3 On Production Issues; Predicts Return To Profit
Even if GoPro gets past its manufacturing issues, can its new suite of hardware and software re-ignite the action-camera category?
Callaway Golf Takes Advantage Of Nike’s Exit
Callaway hired Nike’s former senior director of golf-ball innovation, while reporting better-than-expected third-quarter results.
Aisle Talk, Week Of October 31
Top headlines from the active lifestyle industry you may have missed this week.
Dragon Names Jim Flanagan As Region VP Of Sales
The action sports eyewear brand named Jim Flanagan as its new region vice president of sales for the U.S.
Callaway Golf Lifts Guidance As Q3 Beats Plan
The quarter was marked by a 6.9 percent increase in net sales, continued benefits from its operational improvements and a lower-than-expected net loss.
GoPro Sales Tumble; Swings To Q3 Loss
The action-camera company’s third quarter sales fell 39 percent and earnings took a hit on lower margins. It expects to return to profitability in 2017.
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