The University of Louisville is re-evaluating its sponsorship agreement with Adidas following news of the FBI’s investigation over corruption and collusion with sneaker companies.
Category: Sports/Fitness
Dynatronics Completes Acquisition Of Bird & Cronin
Dynatronics Corporation successfully closed the acquisition of substantially all of the assets of Bird & Cronin, Inc., a manufacturer of orthopedic soft goods and specialty patient care products located in Minneapolis.
Foot Locker Partners With Fred Jordan Mission
Foot Locker Inc. will again partner with Fred Jordan Mission to distribute nearly 5,000 pairs of brand new athletic shoes to underprivileged children in the Los Angeles area.
Anta Becomes Beijing Olympics Sponsor
Anta signed on as the Official Partner of Sports Apparel for the Organizing Committee for the 2022 Olympic and Paralympic Winter Games (Beijing 2022).
STX Partners With University of Miami
STX LLC announced it has reached an agreement to be the official equipment supplier to the NCAA Division I Men’s Ice Hockey program at Miami University.
Compass Health Brands Acquires Richmar
Compass Health Brands, a provider of medical devices used for homecare, rehabilitation, and pain management, announced the acquisition of Richmar. Terms of the purchase are not being disclosed.
RYU Apparel Secures Retail Location In Brooklyn
The 2,800-square-foot space located in the Williamsburg neighborhood will be RYU’s first U.S. store.
Report: Finish Line In Merger Negotiations With Sports Direct
The Finish Line is in “direct negotiations to buy Finish Line, and an acquisition could be announced in the coming weeks,” according to a report from the New York Post.
Mueller Named Official Supplier Of The World Federation Of Athletic Training And Therapy
Mueller Sports Medicine cemented its relationship with the World Federation of Athletic Training and Therapy (WFATT) and is now their Official Supplier of Sports Medicine Products.
Golf Rounds Played Increase Slightly In August
According to Golf Datatech, golf rounds played increased 0.8 percent in August. The biggest regional gains were seen in West North Central, up 7.8 percent; South Central, 4.8 percent; and East North Central, 3.0 percent.
Russell Throws In The Towel On Uniforms
Kevin Reber, VP of sales, Russell Athletic, said in a letter to team dealers, “We are proud of our heritage, but to build lasting relationships with a new generation of athletes, we will need to focus our efforts and play to our strengths.”
Aisle Talk, Week Of September 25
Top headlines from the active lifestyle industry you may have missed this week.
Women’s Footwear Standout Performer During 2017 Back-To-School Season
Adidas brand led the charge with 70 percent growth in women’s athletic footwear sales over the back-to-school season, according to recent reports released by SSI Data.
Gatorade Settles Lawsuit Over Anti-Water Statements
Gatorade agreed not to make disparaging comments about water as part of a $300,000 settlement reached with the state of California in a dispute over false advertising.
Russell To Exit Team Uniforms
In a letter to team dealers, Russell Athletic said it was exiting the team uniform business to allow greater emphasis on the consumer retail market.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal