Anta signed on as the Official Partner of Sports Apparel for the Organizing Committee for the 2022 Olympic and Paralympic Winter Games (Beijing 2022).
Anta, a leading company in China’s sports product industry, has partnered with the Chinese Olympic Team the last two Olympic cycles, and established close cooperation with several Chinese national winter sports teams, said Zhang.
As the Official Sports Apparel Partner for Beijing 2022, Anta will provide the Olympic Winter Games Beijing 2022 and Chinese athletes with sportswear containing typical Chinese elements to showcase China’s national image, he said.
Zheng Jie, executive board director for Anta’s branding, said Anta is the fourth largest sports product company in the world, and has been a partner of the Chinese Olympic Committee and the Chinese Olympic Team, the last eight years.
Anta will not only provide best-quality service to Beijing 2022, but will also take the opportunity to help promote Winter sports development in China, he added.
Beijing 2022 kicked off it’s Marketing Programme in February this year. In July and August, Beijing 2022 announced domestic partnerships with the Bank of China, Air China and Yili Group as the Official Commercial Banking Partner, the Official Passenger Air Transportation Services Partner and the Official Dairy Products Partner, respectively.