The NFL and NFL Players Association released the results of their annual laboratory study to assess the performance of helmets worn by NFL players. The top-three rated helmets were the Vicis Zero1 (2018), Schutt F7 LTD (208400) and Riddell SpeedFlex Precision Diamond (R41106).
Category: Sports/Fitness
PeopleForBikes + Bicycle Product Suppliers Association To Merge
In a joint letter, BPSA (Bicycle Product Suppliers Association) and PFBC (PeopleForBikes Coalition) said both of the organization’s “almost unanimously” approved a merger.
Will Tiger Wood’s Victory Lift The Golf Industry?
Tiger Woods’ first major win in 11 Years and first Masters win since 2005 earned quick attention to his best-known sponsor, Nike, but some see it possibly helping to boost the overall golf industry.
BSN Sports Acquires Rochester’s Valenti Sport
BSN Sports, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, announced that it has acquired Rochester-NY based Valenti Sports.
Nike Close To Extending Paris Saint-Germain Deal
Nike is close to extending its kit supplier partnership with Paris Saint-Germain (PSG).
Academy’s Struggles Continued In 2018
In an update, Moody’s Investors Service confirmed the debt ratings and outlook of Academy, Ltd., the parent of Academy Sports & Outdoors, while also indicating that the retailer’s financial performance continues to erode. The report noted that Academy’s comps declined in the mid-single-digit range and EBITDA declined 12 percent in 2018.
Foot Locker Opens In Singapore Airport
Foot Locker Inc. opened its fourth door in Singapore. Located in Jewel Changi Airport, the two-story space has a dedicated women’s and kids’ area.
Fanatics Partners With Washington Redskins
The Washington Redskins and Fanatics announced a 10-year, omnichannel partnership, allowing the company to lead all online and retail store operations for the team.
Puma To Become Official Partner Of LaLiga
Puma has entered into a long-term agreement to replace Nike as the Official Technical Partner of the Spanish football league, LaLiga. Starting from the 2019/20 season, Puma will produce the official match ball for all games.
Academy’s Debt Repurchase Seen As Distressed Exchange
Moody’s Investors Service said Academy Ltd.’s recent open market repurchase of a portion of its term loan at a significant discount is a “distressed exchange” and presents a “limited default” for lenders.
Asics Launches Program To Support Startups
Asics announces the launch of Asics Accelerator Program, a business partnership acceleration program, for startups. The program seeks ideas from startups for products, services, and contents that would contribute to business opportunities in 2020.
Acushnet Appoints Keun Chang Yoon To Board
Acushnet Holdings Corp., the parent of Titleist and FootJoy, announced that elected Keun Chang (Kevin) Yoon to serve out the remainder of the late Jon Epstein’s term on the company’s board.
Study Sees Strong Link Between Awards And Labels To Sporting Goods Purchases
A new survey of active consumers across Europe from ISPO finds 75 percent indicating they pay special attention to awards and technical labels such as Gore-Tex, Vibram or bluesign when buying new sporting goods.
Running USA: Traditional Distance Race Participation Sees Some Recovery
The number of runners registering for organized races in the U.S. was down slightly in 2018, continuing a five-year gradual drawback, according to Running USA’s annual U.S. Running Trends report. On the positive side, traditional distances – including the 5K, 10K, and half marathon – all increased year on year, while non-traditional distances and events drove the decline.
Nike Close To Signing Record Deal With Liverpool
Nike is expected to replace New Balance as the kit supplier of the famed English Premier League soccer club, Liverpool.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal