Puma has entered into a long-term agreement to replace Nike as the Official Technical Partner of the Spanish football league, LaLiga. Starting from the 2019/20 season, Puma will produce the official match ball for all games in Spain’s top-flight leagues; LaLiga Santander and La Liga 1|2|3.
With a total audience of 2.7 billion viewers in 183 countries annually and more than 80 million followers on social media, LaLiga is one of the world’s leading sport leagues. This sponsorship will significantly expand Puma’s on-pitch visibility and strengthen its position as a leading global football brand.
Both companies share a long history but also a young spirit and a vision for growth that will be boosted by this alliance.
Puma is adding LaLiga to a strong roster of Puma football players, including some of the best players in LaLiga: Luis Suárez, Antoine Griezmann, Jan Oblak, Samuel Umtiti, Santi Cazorla, Marc Bartra, and Giovani Lo Celso. The start of the 2019/20 La Liga season will also see the addition of two new clubs: Girona FC and Valencia CF.
Puma said its values of being brave, confident, determined and joyful, fit perfectly with those of LaLiga: Teamwork, Overcoming, Equality, Respect and Tolerance, Fair Play and Authenticity. The two companies share an international vision, passion for having the best product and transforming society through the universal values of sport.
“We are extremely proud to have partnered with one of, if not, the best football league in the world,” said Johan Adamsson, Puma’s director of sports marketing. “The ball is the most essential element in football, this sponsorship is the epitome of performance. La Liga has some of the world’s best teams and players and this is another step in our efforts to achieve ‘No Football without Puma and it ensures an even stronger global reach for our brand.”
Juan Carlos Díaz, LaLiga’s marketing and commercial director, added: ¨it is an honor for a historical sports brand like Puma, that dresses great teams, important sportsmen and recognized artists, to want to associate with LaLiga, the best football national league in the World, and contribute all its technical quality to our ball, which is such an important element of our competition. We are convinced that this agreement will be very fruitful for both companies and will allow us to continue facing our future challenges.
Image courtesy LaLiga