Chevalier Advertising announces that it has been selected as the agency of record for Action Target, a manufacturer of shooting range solutions and targetry for the outdoor industry…
Category: Outdoor
Valencell Opens Lab to Help Licensees Test Biometric Apparel
Valencell has opened a state-of-the art sports performance lab where licensees can develop and validate biometric wearable products using its patented sensor technology…
Deloitte Forecast: Retail Holiday Sales to Increase 4 to 4.5 Percent
Deloitte's annual retail holiday sales forecast calls for sales to climb 4 to 4.5 percent from November through January compared with the holiday season last year. That compares with last year's 2.8 percent gain. Online sales are expected to gro
Lululemon to Open First Men’s Store in Manhattan
Lululemon has signed a lease to open its first men's store in lower Manhattan. According to the real estate site, therealdeal.com, the store will open at Prince and Wooster Streets in Soho…
Patagonia Catalog Inadvertently Depicted Illegal First Ascent
Patagonia pledged to review how it vets photos used in its catalogs after the National Park Service reported an image in the company's September, 2011 catalog of a first ascent in Utah's Capitol Reef National Park violated regulations meant to p
ALPB Launches Licensing Program
The Atlantic League of Professional Baseball (ALPB) announced its inaugural group of retail product licensees. Initial ALPB retail product licensees include: Badger Sportswear, Inc.; Beveridge Marketing; Bimm Ridder; BWM Global, Inc.; Halloway…
Liv Fundraising Ride Draws Coverage from Today Show
Liv helped raised more than $550,000 for young women diagnosed with breast cancer – and its profile – over the weekend when NBC Today Show News Anchor Natalie Morales rode along during the last day of a fundraising ride for a segment that aired Monday mor
GU Energy Partners with Strava to Help Physically Disabled Athletes
GU Energy Labs, and Strava, the online network connecting athletes, announced a partnership aimed at raising at least $50,000 for the Challenged Athletes Foundation (CAF). The unique partnership allows millions of runners and cyclists worldwide to help ra
Backyard Collective Draws 160 in Boulder, Heads for Bend
The Conservation Alliance said that after drawing more than 160 volunteers to for a day of flood debris removal and trail work in Boulder, CO last week, it expects up to 50 volunteers to turn out for its last Backyard Collective of the year in Bend, OR…
REI and Accell Partner to Bring German MTB Brand to US in 2015
REI will become the exclusive dealer of the premium German mountain bike brand Ghost starting next year…
REI Promotes Zipfel, Nixes CMO Position
REI has promoted Annie Zipfel to the position of SVP of marketing and no longer plans to hire a chief marketing officer. Zipfel joined REI in 2012 from Target and now oversees all the retailer's marketing and advertising campaigns, digital engagement
STI International Names New Executive
STI International, Inc., an employee owned manufacturing company that produces 1911 & 2011 style firearms, announced that Jens Krogh will lead their sales and marketing efforts…
Freewaters Footwear Partners with Project 509 on Clean Drinking Water
Freewaters footwear, which donates 1 percent of gross sales to clean drinking water projects, announced a new partnership with Project 509 on the successful expansion of a clean water project in Haiti…
Cole Haan Partners with Ballerinas
Cole Haan announced its multiyear partnership with three ballerinas of New York City Ballet…
Dragon Alliance Appoints California Rep
Dragon Alliance, the maker of sunglasses and snow goggles, hired Noi Kaulukukui as a sales representative covering Northern California…
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