NBA China and Anta Sports Products Limited announced a new partnership in China, designating Anta as an Official Marketing and Merchandising Partner of NBA China.

The announcement was made at a press conference in Beijing by NBA Commissioner Adam Silver and Anta Sports Chairman and CEO Ding Shizhong, who were joined by NBA Champion Kevin Garnett of the Brooklyn Nets and NBA Legend Sam Perkins.

Through this new partnership, Anta will launch a complete line of Anta and NBA co-branded league and team-identified footwear and accessories, available in more than 2,000 Anta stores around the country, and at Anta’s official online stores on Tmall (anta.tmall.com) and JingDong (anta.jd.com).

Along with Anta-NBA co-branded footwear, Anta will collaborate with NBA China to further grow the game of basketball in China and engage fans by participating in a number of events, including NBA Nation, NBA All-Star Balloting, and the Anta Power Is Priceless Intramural League. More than 300 million people in China play basketball, making it the most popular team sport in the country.

“The NBA and Anta share a common goal to grow the game of basketball and inspire a healthy, active lifestyle,” said Silver. “This partnership will provide our fans in China with NBA branded footwear and accessories and more ways to connect with their favorite teams.”

“This partnership will give us a chance to elevate our brand awareness and increase consumer confidence in the competitive athletic footwear market,” said Shizhong. “We will also be able to fully utilize our extensive experience to accelerate the growth of basketball throughout China.”

Anta-NBA Co-Branded Footwear

Anta will unveil a comprehensive line of Anta-NBA co-branded league and team-identified athletic and lifestyle footwear and accessories for men, women, and children. The designs will include a line with the trademark NBA logo, and an additional line for all 30 NBA teams complete with each team’s colors and logos.

Anta-NBA to Further Grow Game in China

Unveiled today, the Anta Power Is Priceless Intramural League, a new 5–on–5 basketball intramural competition, will be conducted on university campuses across China each year. Select intramural league teams and players will be awarded an opportunity to participate in a training camp hosted by NBA players or NBA legends in the summer. During each season, NBA legends will visit select cities to interact with fans and help create awareness for the program.

Additionally, Anta will become the official partner of NBA Nation in China, a free basketball and lifestyle touring event. NBA Nation has traveled throughout China each of the past three years, providing fans of all ages an opportunity to enjoy the sights and sounds of the NBA.

Anta will also become the presenting partner of NBA All-Star Balloting in mainland China, beginning this year. Participating fans will have the opportunity to win special Anta-NBA themed prizes.