Broder Bros., Co. Rebrands As Alphabroder

Broder Bros., Co., a leading supplier of imprintable sportswear and accessories in the United States,is rebranding as Alphabroder. The new name unites the company's four brands under a single umbrella to create simplified business practices and clea

Brooks to Host PR Invitational in June

Brooks Running will again sponsor the Brooks PR Invitational, bringing the best high school runners to Seattle. The 2014 PR Invite will take place June 21 and, and this year, it’ll be outdoors at Renton Memorial Stadium…

New Balance Adds Mark Coogan to Marketing Team

New Balance announced that Mark Coogan will join the running sports marketing team at the brand’s corporate headquarters as a full time associate, effective Jan. 15. From his most recent position as head women’s cross country coach at Dartmout

Hush Puppies Signs Licensing Agreements

Wolverine Worldwide, Inc. announced two new licensing agreements. The Elan Polo International is now the Hush Puppies brand slipper licensee for the U.S. and Canada. UGA Fashion S.A. is the Hush Puppies handbag licensee for Mexico. Both agreements are eff

Adidas Signs Jeremy Lin

Adidas announced a partnership with NBA point guard Jeremy Lin of the Houston Rockets. Lin joins the Adidas basketball roster which includes teammate and seven-time NBA All-Star Dwight Howard and a lineup of elite point-guards highlighted by Derrick Rose

The Conservation Alliance to Celebrate 25th Anniversary

The Conservation Alliance will celebrate its 25th anniversary with an evening party at the 2014 Outdoor Retailer Summer Market this August. The organization was founded in 1989 by Patagonia, Kelty, The North Face and REI. Membership now includes more than

New Balance Partners for Gladiator Showdown

New Balance and Amazon Fashion are teaming up to unveil a new program called The Gladiator Showdown. The Showdown will invite contestants throughout the U.S. to snap a photo showing their inner gladiator, use the hashtag #NBGladiator and post on Facebook,

Zay Products Hires Head of Sales and Marketing

Zay Products out of Colorado has hired industry veteran Steve Kvinlaug as director of sales and marketing as it plans to introduce a brand new concept in alpine ski boots. He was formerly VP at Alpina Sports Corp…

Falcon Shoe Sold to Globe Manufacturing

Globe Manufacturing Co. has purchased Falcon Performance Footwear. Falcon, which has been making boots in Maine for more than 50 years, has changed its name to Globe Footwear LLC…