Osprey Packs, Inc. announced the expansion of its partnership with San Francisco, CA-based JAM Media Collective to include social media services for Osprey in addition to JAM Media Collective’s current role as Osprey’s Public Relations Agency of Record.

“We’re excited to expand Osprey’s Social Media presence in 2014 by broadening the scope of our current partnership with JAM and we look forward to the benefits of having a singular agency dedicated to Osprey public relations and social media. Our collaboration with JAM Media Collective has been and continues to be very productive and rewarding,” said Gareth Martins, Director of Marketing at Osprey Packs. “We’re also incredibly appreciative to Emily Nuchols and her team at Undersolen Media for their fantastic efforts in developing Osprey’s social media strategy and connecting with Osprey fans these last four years.”

Heading up the Osprey Packs and JAM Collective Social Media team is Sara Murphy, a Communications Strategist at JAM Media Collective with over 8 years experience in outdoor, consumer and cause Marketing. “As an agency, JAM has been consistently creative, committed and successful. I’m looking forward to working with them in the arena of social media,” said Kelsy Woodson, Osprey Packs Events Coordinator and in-house social media lead.

“By making Osprey Packs their outdoor, travel and bicycling gear of choice, our fans across the globe engage with the Osprey brand every time they take our packs along on their adventures,” said Martins. “We value their loyalty and consider it a privilege to interact online with our 80,000 subscribers, fans and followers across digital platforms including Facebook, Twitter, Instagram, YouTube and the Osprey blog.”