Gore-Tex Debuts Global, Multi-Channel Marketing Campaign

W. L. Gore & Associates will debut a multi-year, multi-channel, international marketing campaign, “Experience the Difference” in support of the Gore-Tex brand this fall. Launching in four countries, the campaign, with a seven-figure budget, wi

Quiksilver Announces Changes to Leadership Team

Quiksilver Inc. announced its Founder Bob McKnight will step down as executive chairman effective Oct. 1 and that it had elected CEO Andy Mooney as the its new chairman and promoted Pierre Agnes to the position of president effective Nov. 1. McKnight will

Converse Suing 31 Companies Over Chuck Taylor Knockoffs

Converse suing 31 companies in federal court in New York for infringement of its Chuck Taylor trademark. The brand, owned by Nike Inc., is suing for monetary damages, but is particularly seeking to prevent the continued sale of the alleged infringing pro

Pensar Development Creates 3D Printed Shoe

Seattle based product development firm, Pensar Development, has created a shoe concept that demonstrates how 3D printing will impact the future of the retail experience, point-of-sale manufacturing, and the product design process…

JCPenney Appoints President and CEO

J. C. Penney Company, Inc. appointed Marvin Ellison, currently executive vice president of stores at Home Depot, as president and CEO-Designee, effective Nov. 1, 2014. Ellison will also join the board of directors. He will then succeed Myron E. (Mike) Ull

Skechers Receives Manhattan Beach Award

Skechers received the Best of Manhattan Award from the Manhattan Beach Chamber of Commerce at a special event honoring Manhattan Beach’s best business and community success stories for 2014…