Saucony Launches Whoa Marketing Campaign

Coinciding with the TCS New York City Marathon, Saucony is launching the Whoa marketing campaign, the new multichannel global marketing platform that “articulates − with just one word−the absolute expression of delight and surprise that runner

Sorel Opens First Pop-Up Store

Sorel opened its first-ever seasonal branded retail store at 345 W. 14th St. in Manhattan’s Meatpacking District. The store will open on October 30 through February 2015…

Boot Barn Prices IPO

Boot Barn Holdings, a western apparel and footwear retailer with 158 stores in the US, raised $80 million in its initial public offering. The company offered 5 million shares at $16, the high end of its $14-$16 price range…

Skechers Launches NYC Marathon Marketing Campaign

Skechers Performance Division announced the release of a New York inspired advertising campaign and product line to celebrate the upcoming marathon in New York City on Nov. 2, 2014. The advertising campaign highlights the new spring 2015 GOrun 4 shoe and

Big 5’s Q3 Net Down; Sales Trends Improving

Big 5 Sporting Goods reported a modest decline in third-quarter earnings due to continued softness in demand for firearms, ammunition and related products and the promotional retail climate. But sales turned positive in the second half of the quarter and

Asics America Honors A Marathon Way Of Life

In celebration of every type of marathoner, Asics America, an official sponsor of the New York City Marathon for over 20 years, is bringing its “We Are Marathoners” campaign back to the Big Apple for this year's TCS New York City Marathon. The multi

Escalade Acquires Cue And Case Sales

Escalade, Incorporated has acquired the assets of Cue and Case Sales, Inc. The deal will offer billiard dealers and their consumers access to Escalade Sports' legendary brands such as STIGA table tennis; Nodor, Winmau and Arachnid darting; and Atomic

Big 5’s Q3 Earnings Slip

Big 5 Sporting Goods Corporation reported net sales increased to $265.1 million in the third quarter from $259.1 million a year ago. Same store sales increased 1.0 percent. Net earnings slumped 18.3 percent to $7.5 million, or 34 cents a share, but were i

Foot Locker Launches John Wall Commercial

Foot Locker, Inc. debuted its latest commercial featuring NBA star John Wall and his first Adidas signature basketball shoe, the J Wall 1, available exclusively at Foot Locker. The latest ad breaks with the start of the NBA season and is part of Foot Lock

47 Brand Partners with Operation Hat Trick

’47 Brand, a the maker of fan apparel and headwear, said it will continue to support Operation Hat Trick (OHT), a program that generates awareness, support, and funding for the recovery of America’s wounded warriors through donations to partic

Iconix Brands Q3 Benefits from Global Expansion

Helped by gains across its portfolio of fashion and sports brands, Iconix Brand Group reported earnings rose 22.0 percent in the third quarter, to $37.2 million, or 58 cents a share. The top-line growth reflected positive results across its women's,