Foot Locker, Inc. debuted its latest commercial featuring NBA star John Wall and his first Adidas signature basketball shoe, the J Wall 1, available exclusively at Foot Locker. The latest ad breaks with the start of the NBA season and is part of Foot Locker’s series of “Approved” commercials.
“Getting your name on a shoe and starring in your own TV commercial is something you dream about as a kid,” said Washington Wizards point guard John Wall. “It’s a blessing to be part of this and I hope everyone has as much fun watching this commercial as we had shooting it.”
The new spot, dubbed “The Process,” opens with Wall’s friend complimenting his new Adidas basketball shoe from Foot Locker, asking, “All part of the process, right?” After Wall indicates he’s not familiar with “The Process,” the friend goes on to describe it-landing a signature shoe, making a championship run, marrying “the girl,” settling into a mansion, having your jersey number retired, and finally opening a sports bar.
Wall seems intrigued before the friend amusingly shifts direction, telling him that all of these achievements will result in complacency-eventually leading him to lose everything. The ultimate result, Wall’s friend tells him, will be starring in local-area car dealership ads, complete with a cheesy “pick-and-roll” joke.
A befuddled Wall stares blankly and says, “That is not going to happen.” His friend declares, “But then, you drop your retro at Foot Locker.” Wall agrees, closing the spot by confirming that dropping a retro at Foot Locker will be part of “The Process.”
“We are excited to partner with Adidas and John Wall to showcase the new J Wall 1 signature basketball shoe in our latest Approved commercial,” said Stacy Cunningham, executive vice president of marketing at Foot Locker. “John is one of NBA’s brightest young stars and we are looking forward to offering his shoe exclusively at Foot Locker.”
The spot is produced by BBDO New York and debuts tonight on TNT. It is also featured on Foot Locker’s YouTube page at www.youtube.com/footlocker.
The Adidas J Wall 1 is available Oct. 31 exclusively at Foot Locker stores and Footlocker.com.