Coinciding with the TCS New York City Marathon, Saucony is launching the
Whoa marketing campaign, the new multichannel global marketing platform
that “articulates − with just one word−the absolute expression of delight
and surprise that runners feel when they run in the new Triumph ISO.”
In
addition, Saucony is inviting runners to celebrate their New York City
Marathon accomplishment with the limited-edition Three for NYC footwear
collection available at the Saucony booth at the TCS New York City
Marathon Health and Fitness Expo, Thursday, Oct. 30-Saturday
Nov. 1, at the Jacob K. Javits Convention Center.
The Whoa campaign concept was really an unintended, genuine creation by our athletes and community of runners, said Mary OBrien, vice president of global marketing for Saucony. Every time one of our runners stepped into the Triumph ISO for a test run, their first reaction, consistently, was Whoa. Were excited to roll this campaign out at the New York City Marathon, sharing it with the tens of thousands of passionate runners who appreciate and applaud an unforgettable running experience.
Limited Edition Three for NYC Collection
In celebration of the New York City Marathon, Saucony is unveiling the limited edition Three for NYC Collection featuring the Triumph ISO, Kinvara 5 and Saucony DXN Trainer. In reference to New York Citys streets, the special edition silhouettes reflect shades of grey and black and reveal a graffiti print that illustrates the urban feel of the metropolis. All three shoes feature apple red accents−a subtle nod to New York Citys nickname The Big Apple− as well as mint green touches representing Lady Liberty.
To round out the collection, Saucony is also offering runners a limited-edition apparel line that features a graffiti print design in shades of urban gray and black. The limited-edition line includes hoodies and tee shirts in both mens and womens styles. Both footwear and apparel collections will be available for purchase at the Saucony booth at the TCS New York City Marathon Health and Fitness Expo, which is free and open to the public.
Saucony Invites Runners to Share Their Whoa
Runners visiting the Saucony booth at the expo will be welcomed by larger-than-life facial images of Saucony elite athletes Molly Huddle, Ben True and Duane Solomon, each revealing their personal Whoa expression. Runners will be invited to capture their own images of delight and surprise at the Whoa photo booth which they can then share through social media channels for a chance to win Saucony product, including the Triumph ISO. Saucony will also be giving out a specially designed Marathon State of Mind infographic poster, highlighting past and present fun facts about the New York City Marathon.
The Triumph ISO
The Triumph ISO showcases two of the brands latest innovations: ISOFIT and PWRGRID+. The ISOFIT dynamic fit system adapts to the runners foot in action, allowing the shoe to move in perfect harmony with the foot. Combined with a PWRGRID+ platform for enhanced cushioning, the Triumph ISO is the latest demonstration of Sauconys relentless commitment to elevating the running experience through performance innovation. The Triumph ISO will be available at select specialty running retailers beginning November 1, 2014 at a suggested retail price of $150.00.
