Columbia Sportswear Signs On with U.S. Freestyle Ski Team

After a successful partnership leading up to the 2014 Olympic Winter Games in Sochi, Russia, the U.S. Freestyle Ski Team announced that Columbia Sportswear will be its official uniform partner through the 2022 Olympic Winter Games. The eight-year deal con

Chaco Wraps Up 2014 Fit For Adventure Tour

Chaco said its “Fit for Adventure Tour,” including 8 music festivals, three college football games, two whitewater events, engaged more than 58,000 unique consumers and raised over $13,000 for Big City Mountaineers…

Nautilus Reports 28 Percent Q3 Revenue Gain

Nautilus, Inc. reported sales for the third quarter of 2014 totaled $59.1 million, a 28 percent increase compared to $46.3 million in the same quarter of 2013. The strong growth was driven by higher sales in both the Direct and Retail segments…

Under Armour Promotes Stafford and Mirchin

According to a regulatory filing with the Securities & Exchange Commission, Under Armour Inc. promoted Henry B. Stafford to chief merchandising officer, Matthew C. Mirchin to president, North America, and Adam Peake to EVP, global marketing….

Boot Barn Completes Initial Public Offering

Boot Barn Holdings, Inc. completed its previously announced initial public offering at $16.00 per share. The company sold a total of 5,750,000 shares of its common stock, which included 750,000 shares sold pursuant to the full exercise of the underwriter&

Eddie Bauer Announces Pop-Up Store in NYC

Eddie Bauer announced the opening of a pop-up store in New York City on Thursday, Nov. 6. The pop-up will be open through the holiday season and transform into a permanent flagship store to reopen in spring 2015…

Burton Alters Approach to SIA Snow Show

This January in Denver, Burton Snowboards is changing the game during the industry’s largest trade show with a new approach to product and brand activations both on and off the SIA Snow Show floor. First up, at the SIA Snow Show, Burton will have th