Eddie Bauer opened its first store in New York City since 2007 on Nov. 6 on Union Square. The store will operate through Valentines Day, when it will close and be transformed into a permanent flagship store that will reopen in spring 2015.
That store will serve as “New York City’s ultimate resource for outfitting outdoor adventures.”
“Opening a new store in Manhattan is exciting for the brand,” says Mike Egeck, chief executive officer for Eddie Bauer. “New York City remains the center of the retail industry, and a thriving community of outdoor enthusiasts. We are proud to serve as the city’s premier retailer for quality outdoor adventure products.”
The pop-up holiday store will focus on the brand’s heritage as “the original outdoor outfitter, from the creation of the first down jacket that revolutionized the industry to the innovative, award-winning outerwear, apparel and gear for today’s modern expeditions.”
In celebration of the opening, the original Eddie Bauer down suit worn by Jim Whittaker, the first American to summit Mount Everest during the historic 1963 expedition, will be on display.
During the first two weeks of the opening, the pop-up will also feature a Twitter-activated vending machine that will dispense Eddie Bauer products, gift cards and discount promotions to customers who engage in social sharing while in store using @eddiebauer and #liveyouradventure.
The Eddie Bauer pop-up is located at 100 5th Avenue (NW Corner at W. 15th Street) New York, NY 10011 and will be open from Nov. 6, 2014 to February 14, 2015. During this time, customers will have access to a curated selection of products and gear from all four series: First Ascent, Sport Shop, Travex and Outdoor, as well as select Eddie Bauer footwear styles.
