This summer, Chaco hit the road to celebrate its 25th anniversary and connect with fans on a four-month, cross-country road trip dubbed the Fit for Adventure Tour. Eight music festivals, three college football games, two whitewater events, and 15,000 miles later, the tour engaged more than 58,000 unique consumers and raised over $13,000 for Big City Mountaineers.
Highlights of the Fit for Adventure Tour include:
- 15,960 miles driven
- 58,755 unique consumer engagements
- 22,158 Chaco Wrist Wraps handed out
- 15,529 new Instagram followers
- 6,580 product try-ons
- 50,000+ stickers given away
- 6,880 photobooth images taken
All visitors to the Tour activation had the opportunity to try on Chaco footwear and experience the LUVSEAT footbed and how it supports the entire foot. For every product try on, Chaco donated $2 to Big City Mountaineers, totaling $13,160.
It was quite inspiring to connect with so many Chaconians on the road and hear their stories, says Chaco marketing manager Colin Butts. Were excited to build on this success in 2015!