Courtney Blacker, SGB 40 Under 40 Class of 2016

Director, Brand Marketing | The North Face Age 39 | 11 Years in the Industry Courtney leads global go-to-market strategy and consumer-facing brand and content marketing across all consumer touchpoints for The North Face as Director, Brand Marketing. She joined VF Corporation in 2005, serving in various roles at JanSport including brand director, where she […]

Made In The USA (By Machines)

Why the future of domestic manufacturing is more of a tech story than you think. Inside a nondescript factory nestled in the remote green hills surrounding Chattanooga, TN lies the future of U.S. manufacturing for the active lifestyle industry. While some might romanticize that “Made in the USA” means the return of millions of jobs […]

Dakine Hires Ken Meidell to Fill CEO Post

Altamont Capital named former Outdoor Research President and CEO Ken Meidell as CEO of Dakine, which the San Francisco investment firm acquired from Billabong in July 2013. Prior to joining Outdoor Research as CEO in 2013, Meidell worked at Cascade Designs for 12 years, including stints as VP of sales and marketing, VP of the […]

Kate’s Real Food Goes National

Kate’s Real Food has added new distribution partners this year that make the Idaho company’s organic snacks available nationwide for the first time in its six year history.

SIA Drops Plan For Earlier Show Dates

SnowSports Industries America (SIA) announced May 19 that it will drop plans to move its annual trade show up nearly two months to early December, deciding to keep the show at its previous late-January time frame.

New Overtime Rules Will Restructure Pay For Many Industry Employees

In the active-lifestyle industry, where many work countless extra hours for the passion of the job and/or cause, new federal overtime rules are likely to have a big effect. The U.S. Department of Labor announced May 18 that it will more than double the minimum annual salary to $47,476, which company will have to pay […]

Vinyasa On Venus

The modern yogi searches for apparel and equipment to satisfy their personal flavor. Yoga – a word first written in ancient Rig Veda text, is now a $16-billion-dollar industry with roughly 36.7 million practitioners in the U.S. alone, according to the 2016 Yoga in America Study done in part by Yoga Alliance and Yoga Journal. Of […]