SnowSports Industries America (SIA) announced May 19 that it would drop plans to move its annual trade show up nearly two months to early December, deciding to keep the show at its previous late-January time frame.

“After engaging in comprehensive meetings with stakeholders and listening to members of the SIA community, SIA President Nick Sargent and the Board of Directors came to a unanimous decision that it is in the best interest of the industry to maintain the late January show dates henceforward,” SIA officials said in a statement.

“The focus of my first four months in the role of president has been to listen to the feedback and opinions of our members and stakeholders. The countless conversations I’ve had made it clear that a reevaluation of the schedule was necessary,” Sargent said. “SIA’s priority is to do what is best for the future of the snow sports industry and a shift back to the January timeframe was an appropriate decision.”

According to Bob Gundram, chair of SIA’s Board of Directors, and CEO of C3, “it is our goal to make the show accessible, accommodating, and financially feasible to everyone involved in the snow sports community. Concerns about the initial date shift, in tandem with an inconsistent snow season, made it necessary for SIA to provide a new solution.”

In his first quarter as president, Sargent has openly prioritized SIA’s mission to further establish itself as a year-round resource for the industry, engaging as an active listener and shaping decisions from conversations it has had over the past few months, officials said.

Dates for the upcoming seasons’ SIA shows are scheduled as follows:

  • 2017 Snow Show: January 26-29, 2017 at the Colorado Convention Center in Denver, CO
  • 2017 On-Snow Demo: January 30-31, 2017 at Copper Mountain
  • 2018 Snow show: January 25-28, 2018 at the Colorado Convention Center in Denver, CO

2018 On-Snow Demo: January 29-30, 2018 at Copper Mountain

Photo courtesy SIA