To leverage outdoor industry resources to introduce more Americans to the benefits of an active lifestyle, Outdoor Industry Foundation has launched Getting Americans Active, a database of outreach programs and initiatives designed to promote increased you
Author: SGB Media
PPA Develops Canoe and Kayak Safety Draft
The Professional Paddlesports Association released the manufacturing standards consensus ballot, which was developed by a PPA-led committee, in partnership with the American Boat and Yacht Council, charged with developing a standard that addresses canoe a
Mastro and Cordray Named Horny Toad Reps of the Year
On the final night of the recent Horny Toad annual sales meeting, Jen Mastro and Jen Cordray won “Rep of the Year” honors and a cocktail napkin IOU for the cash award from company president Gordon Seabury. Mastro and Cordray are the Rocky Mountain reps fo
American Skiing Company: Revenues and Skier Visits Climb
American Skiing Company announced an increase in resort revenues of approximately $16 million (7%) and an increase in skier visitation for the year to date. The improved results were due to an increase in season pass visitation as a result of the successf
Confluence Consolidates Operations in Easley; Trinity Facility to Close
Confluence Holdings Corporation will be consolidating all of its operations, sales, marketing, finance and manufacturing into its Easley, South Carolina facility. As a result of the consolidation Confluence will cease operation and close its Trinity faci
Backpacker’s Pantry Doubles Production
Backpacker’s Pantry is doubling production to keep up with hungry upcoming Summer 2005 demand and beyond. The complex process of manufacturing ready-to-eat gourmet meals leaves very little room for error. The labor and high-tech equipment involved in keep
Razor Recalls Scooters Due to Two Defects
The U.S. Consumer Product Safety Commission Razor USA recalled about 246,000 electric scooters due to a weld which can break, and roughly 584,000 Razor USA PowMax Battery Chargers, manufactured by Leadman Electronic Co. Both items were manufactured in Chi
Fisher-Price Recalls Scooters and Mini Bikes
The U.S. Consumer Product Safety Commission in voluntary cooperation with Fisher-Price is recalling Power Wheels Lightning PAC Scooters and Power Wheels MX3 Mini Bikes. Roughly 29,000 scooters and 5,000 mini bikes are affected by the recall…
Giant Bicycle Taps Hayter Communications
Giant Bicycle named Seattle-based Hayter Communications as its new public relations agency of record. Hayter Communications will handle consumer-focused public relations, support material development and drive media relations for Giant through the agency’
Schrupp Promoted to Communications Director of PSIA and AASI
Wendy Schrupp, the longtime associate editor for the National Ski Patrol (NSP), the Professional Ski Instructors of America (PSIA), and the American Association of Snowboard Instructors (AASI), has been promoted to communications director and editor-in-ch
Everett Resigns from COO Position at West Marine
West Marine's President and Chief Operating Officer Richard Everett is resigning to pursue his other interests. In addition, Mr. Everett is resigning from the Company's board of directors. Mr. Everett will remain with West Marine for an extended
NSGA: Women Buy Cardio While Men Buy Strength
Women are more likely to purchase equipment that focuses on cardiovascular well being, while men are more likely to purchase exercise equipment that stresses muscular development/toning, according to data in the recently released NSGA report “The Sporting
Exel N.A. Appoints News Sales Manager
Exel’s North American General Manager Melissa Cook
announced the appointment of David Michael to the post of North American Sales Manager, winter division. Michael will also contribute to the sales function for Exel’s rapidly growing Nordic Walking busin
Thorlos Talks About Environmental Responsibility
Thorlos is a family owned company that designs and manufactures sock products for everything from hiking to tennis to hunting. Every pair of Thorlos – from original concept to finished product – is made in North Carolina, and Thorlos goes to great lengths
Schoeller and Ciba Ink Sales and Marketing Deal
Schoeller Technologies AG and Ciba Specialty Chemicals AG, will cooperate in the areas of Branding, Marketing and Support and Sales for the 3XDRY Technology. Ciba Specialty Chemicals will be managing as a consultant, as well as sales of the related prod