Armed with the latest gear from Burton, K2, Oakley and Forum, and a growing selection of small private labels like Betty Rides, KR3W and Rome – DogFunk.com has broken away from its mothership, Backcountry.com, and will be establishing a “for us by us” mindset among the snowboarding employees.
The expansive warehouse capabilities of DogFunk.com give the company an additional advantage, allowing them to carry a broad inventory. According to Jason Dyer, DogFunk.coms store manager, this ability to, “go deep,” with inventory translates into consumers being able to find the latest, coolest, “super hot,” merchandise long after traditional stores have sold out, like the Bam Margera skate shoe by Adio. It also allows DogFunk.com to carry expansive size runs of smaller brands, like the womens specific company Betty Rides.
“Space issues usually limit the depth of a traditional shops inventory,” said Dyer. “Because we have access to an amazing warehouse and storage, we can keep the availability of hot items up for a longer period.”
Dyer, himself a former professional snowboarder who now coaches for the Park City Snowboard Team, represents the employee standard at DogFunk.com. All customer service representatives are snowboarders, and regularly attend clinics on new products or technology evolution, making them authoritative sources for information on tech, fit, gear selection and snowboard questions.
Leveraging their legitimacy as an online shop for core resort riders, DogFunk.com carries a large variety of lines that offer gear for freeriders, freestylers, halfpipe junkies and out-of-bounds terrain seekers. Prepping for the summer snowboard camp scene, DogFunk.com has already begun receiving 2006 inventory and is offering amazing closeout pricing on 2005 hardgoods and softgoods. And in keeping with industry crossover style trends in the industry, DogFunk.com also carries skate-influenced apparel and accessories.
