Arctic Fox s.r.o. Artic Fox runs six Fjällräven Stores and online businesses in the Czech Republic and Slovakia. Fenix Outdoor has an option to increase its ownership over time.
Author: SGB Media
Worksman Cycles to Distribute Pacific Adaptive Tricycles
The long-time U.S. manufacturer of industrial-grade, heavy-duty cycles, is now the exclusive North American distributor for the Pacific Micah Adaptive Tricycle
Vigilant Gear Appoints New Company President
Ben Fleming joins Vigilant Gear, the parent company of Primary Weapons Systems and Lone Wolf Arms, as president. Fleming is an industry veteran with years of experience and passion for the shooting sports industry.
Gymshark Appoints First Chief Digital Officer
Carly Natalizia was promoted to Chief Digital Officer at Gymshark. She joined the company in 2022 as vice president of marketing, International leading the marketing team for the UK, EMEA and APAC. She was promoted to global marketing director in January 2024.
Swany America Snags 11-Year Smartwool Vet as VP of Sales
Todd Givnish is an industry veteran of the ski and outdoor verticals, having previously led Smartwool sales and marketing efforts for over a decade.
SMC and SSL Merge to Form Winter Sports Retailers, Inc.
Snowsports Merchandising Corporation (SMC) and Sports Specialists Ltd (SSL) merged to form Winter Sports Retailer, Inc. (WSR), creating the largest network of U.S. specialty retailers.
MasterCraft Appoints New CEO and Chair as Fred Brightbill Exits
Brad Nelson will become the company’s new CEO and be appointed to its Board of Directors, effective March 18. Nelson succeeds Fred Brightbill who is retiring as CEO on March 18.
EXEC: Deckers Brands Moving to S&P 500 Index
The parent of the Hoka, Teva and Ugg brands is moving to the S&P 500 Stock Index, effective prior to the open of trading on March 18. DECK shares were previously included in the S&P Midcap 400.
EXEC: Vista Outdoor Board Rejects MNC Capital Acquisition Overture
The Vista Outdoor Board said in a Monday release that it continues to recommend the acquisition of the Sporting Products business by Czechoslovak Group a.s. and remains committed to the strategy of standing up the Outdoor Products business as a standalone public company.
BPI Outdoors Promotes Dakota Russell to VP of Sales
As VP of Sales for its Bergara Division, Dakota Russell is responsible for managing four independent sales agencies and 40 sales reps.
Foot Locker Footwear Creation Stu/deo Opens in Detroit
PLC Detroit announced the opening of the Foot Locker Footwear Creation Stu/deo in a Bedrock owned building at 200 Walker Street in Detroit, MI. It is the only design-focused Historically Black College or University (HBCU).
Spanx Airs First Global Brand Campaign: “We Live In Spanx”
Highlights the multiple roles women juggle, emphasizing the power of a wardrobe.
Longwood Hockey Acquires Palm Beach Ice Works and Palm Beach Breakers
This transaction launches the beginning of Robbins, Laferriere and the Longwood Hockey team’s efforts to revolutionize hockey in South Florida.
Life Fitness Promotes Mahadevan to Chief Commercial Officer
Andrew Mahadevan has led Life Fitness’ Asia Pacific region as vice president and managing director since 2019. His promotion follows the retirement of Frank van de Ven, Life Fitness’ current chief commercial officer.
EXEC: Macy’s Suitor Raises Acquisition Price to $6.6 Billion
The rejected suitors for Macy’s are not going away anytime soon after moving this weekend to raise their offer for the struggling department store chain.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal