Life Fitness, a portfolio company of KPS Capital Partners and U.S. producer and distributor of cardiovascular and strength training equipment under the Life Fitness, Cybex and Hammer Strength brands, promoted Andrew Mahadevan, vice president and managing director, to chief commercial officer, effective April 1. 

Mahadevan’s promotion follows the retirement of Frank van de Ven, Life Fitness’ current chief commercial officer.

Since joining Life Fitness in 2015, Mahadevan has held various leadership roles across the Americas and Asia Pacific, overseeing key accounts and distribution businesses. He has led Life Fitness’ Asia Pacific region as vice president and managing director since 2019.

Jim Pisani, CEO of Life Fitness, said, “Andrew has a proven track record of delivering exceptional value to our customers. He has extensive experience building high-performing teams, strengthening key customer partnerships across diverse end markets, and expanding Life Fitness’ presence in high-growth, emerging markets. Andrew will continue building on our industry-leading reputation for providing quality products and excellent service levels to our customers.”

Van de Ven, who joined the company in 1996, has played an integral role in expanding its global business in the EMEA and Asia Pacific as vice president of International sales. In 2022, he was promoted to chief commercial officer and extended his responsibilities to include global sales and marketing.

Pisani continued, “Within Life Fitness and throughout the fitness industry, Frank is well known as a leader and coach. We express our gratitude to Frank for his leadership, energy, passion, and invaluable contributions to Life Fitness.”

Life Fitness will honor Van de Ven for his leadership and service at the upcoming IHRSA 2024 trade show on March 7.

Images courtesy Life Fitness, LinkedIn