Spanx, the global lifestyle and shapewear brand, launched its inaugural brand campaign, featuring Allyson Felix, the most decorated female track athlete; Nadia Caterina Munno, social media guru and creator of The Pasta Queen, and women’s rights advocate and model; Charli Howard, showcases how Spanx apparel “moves with them throughout their busy lives.”

“We Live in Spanx” highlights the multiple roles women juggle, emphasizing the power of a wardrobe.

To align with the brand’s global reach, the campaign will debut across digital and OOH placements in the U.S. and UK, including media partnerships with Hulu, Meta and YouTube.¬†

Images courtesy Spanx