BPI Outdoors/Bergara Rifles promoted Dakota Russell to VP of Sales for its Bergara Division, responsible for managing the sales force, which includes four independent sales agencies and 40 sales reps.

Russell started working at BPI in the Customer Service Department in 2013, moving up through the ranks, including as a sales coordinator, North America OEM sales director for Bergara Barrels, national sales manager, and, most recently, brand manager. Said Russell, “Having been with Bergara from the ideation stage and seeing how far we have come along up to this point is so amazing. I’m beyond excited for this opportunity and look forward to continuing to grow the brand to the next level with the help of our incredible team!”

“Over the last several years, Dakota has tremendously impacted Bergara’s growth. He has illustrated great leadership qualities and has always displayed enthusiasm for exceeding customer expectations. His exceptional sales experience and relationship skills will be well suited to his new position,” said BPI’s CEO Scot Fischer.

Images courtesy BPI Outdoors/Bergara Rifles