Reebok Pays Homage To The Iconic Club C Sneaker In ‘Back Where We Started’

The new film represents the latest chapter in global ‘Sport the Unexpected’ Today, Reebok launches ‘Back Where We Started,’ a unique film that pays homage to the Club C, the iconic shoe that changed the sneaker conversation in the 80s and remains a streetwear essential today. The film is the second installment in the brand’s […]

Academy’s Struggles Continued In 2018

In an update, Moody’s Investors Service confirmed the debt ratings and outlook of Academy, Ltd., the parent of Academy Sports & Outdoors, while also indicating that the retailer’s financial performance continues to erode. The report noted that Academy’s comps declined in the mid-single-digit range and EBITDA declined 12 percent in 2018.

RECALL: Specialized Bicycles

About 63,000 bicycles with steerer tube collars from Specialized Bicycle Components are being recalled. The bicycle’s steerer tube collar can crack if exposed to corrosion resulting in sudden loss of steering control, posing fall and injury hazards to the rider.

Amp Human and EF Education First Pro Cycling Team Announce Partnership

Amp Human, the Park City, UT-based creators of revolutionary sports product PR Lotion, is proud to announce its partnership with the UCI World Tour pro cycling team, EF Education First, for the 2019 season. PR Lotion is proven to help athletes maximize every workout, ride or adventure and recover faster, by simply giving the body […]

Nike Honors Tiger Minutes After His 2019 Masters Win With Emotional Video

Tiger Wins The 2019 Masters! Nike was ready.  Just minutes after Tiger’s emotional win at yesterday’s Masters, the company released a sentimental film about Tiger’s win. Watch the film here or click on the photo still below. Over the past decade, Nike never parted with Tiger despite his career lows. Yesterday’s comeback, after going winless […]

A Superior Ride With Stromer Bikes

Commute with speed, style, and efficiency with the new sleek Stromer ST3 Hop on, push the pedals, and glide to work on a dynamic, powerful, silent e-bike. That’s how today’s generation arrives at work on time. The new Stromer ST3 is designed to keep you feeling fresh and avoiding the road rage of the daily […]

Best Buy CEO Hubert Joly Is Stepping Down

Hubert Joly, who has earned credit for successfully repositioning Best Buy Co. Inc., will step down as chief executive of the company this summer. Chief Financial Officer and  Strategic Transformation Officer, Corie Barry will take over as CEO in June.

Puma To Become Official Partner Of LaLiga

Puma has entered into a long-term agreement to replace Nike as the Official Technical Partner of the Spanish football league, LaLiga. Starting from the 2019/20 season, Puma will produce the official match ball for all games.

SRAM Acquires PowerTap

SRAM announced the acquisition of the PowerTap line of bicycle power meters from Saris. The PowerTap product line includes the PowerTap P2 Pedal power meter system and the PowerTap G3 Hub power meter line.