Controversial NFL star Antonio Brown has signed an endorsement deal with Xenith Shadow, the helmet company has announced.
The saga surrounding the New England Patriots wide receiver’s helmet has cast a major shadow over the franchise’s off-season preparations. Brown had previously worn a Schutt helmet for the entirety of his NFL career but his preferred model was banned by the league after it was deemed not to meet required safety standards.
“NFL athletes have a choice in what helmet they wear. I choose Xenith,” said Brown. “It’s not easy to make a change like this so far into your career, but the Xenith Shadow was the only helmet that could fit my needs on the field.”
“At Xenith, our entire business is built around designing for the football athlete – having one of the best athletes in the game choose the Xenith Shadow is an absolute honor,” said Ryan Sullivan, Xenith CEO.“From the first conversation we had with Antonio and his business partner Connor Kroll, it has been a collaborative effort – from designing for his on-field performance needs and high standards, to the values we share on and off the field, we look forward to many more collaborations with AB.”