REI Co-op on Monday notified its merchants that the co-op will resume orders with Giro, Bell, CamelBak, Blackburn and Camp Chef on the news that the brands’ parent company, Vista Outdoor, has secured a buyer for Savage Arms.
Author: SGB Media
Nautilus Appoints New Chief Executive Officer
Nautilus Inc. on Monday announced that its board of directors has named James “Jim” Barr IV as CEO.
Dakine Gets New Apparel Partner And Distributor
Marquee Brands on Monday announced that Global Brands Group (GBG) will be the official apparel partner and distributor for the Dakine brand. GBG will oversee all apparel categories including sport performance, lifestyle, outerwear and swim.
Patagonia Founder And CEO To Receive Environmental Achievement Award
The Environmental Law Institute (ELI) announced that it will present its 2019 Environmental Achievement Award to Yvon Chouinard, founder of Patagonia, and Rose Marcario, Patagonia’s president and CEO, in recognition of their visionary leadership and outstanding environmental stewardship at Patagonia.
Amp Human Secures Lead Investment From Next Ventūres
Amp Human, the company behind PR Lotion, received a major investment from Next Ventūres, a venture capital firm c-founded by Lance Armstrong, that focuses on opportunities in the sports, fitness, nutrition and wellness markets.
Puma Reinforces PR Team For Europe
Puma has reinforced its European PR team by appointing Gudrun Cämmerer as senior manager PR Europe. She previously worked for Safilo Group.
Life Fitness Names Chris Clawson New CEO
Life Fitness announced the appointment of Chris Clawson as CEO. Clawson served as President of Life Fitness from 2010 to 2016 and most recently was Chairman of the Sports and Fitness Industry Association. He succeeds Jason Worthy, effective immediately.
VF Corp. Appoints Denny Bruce As Dickies Global Brand President
VF Corp. announced the appointment of Denny Bruce, who was most recently EVP of sales, product and marketing at Traeger Pellet Grills, to the position of global brand president, Dickies. Philip Williamson, former CEO of Williamson-Dickie Mfg. Co., will move into a non-operating brand ambassador role.
Vista Outdoor Announces Sale Of Savage Arms
Vista Outdoor Inc. announced that it has completed the sale of its Savage Arms and Stevens firearms brands to a financial buyer for $170 million. The company’s transformation includes divesting both its eyewear brands and firearms brands in order to focus on categories where the company believes it can be market leaders.
Alipay Unveils ¥1 Billion Initiative To Support Women’s Football In China
Alipay, the world’s leading payment and lifestyle platform, announced an initiative to support the long-term development of women’s football in China, committing ¥1 billion over the next decade on a wide array of areas to make the sport more sustainable and accessible to girls and women across the nation.
Maven Announces $23.1 Million Private Placement
Maven, which was recently granted the license to operate the Sports Illustrated media business, raised $23.1 million from several accredited investors in a private placement of 23,100 shares of its Series I Convertible Preferred Stock.
Brooks Signs NCAA Champs
Brooks Running Company said National Collegiate Athletic Association (NCAA) title-holders Allie Ostrander and Karisa Nelson joined the Brooks Beasts Track Club.
USA Triathlon Partners With Wahoo Fitness
USA Triathlon signed a four-and-a-half-year agreement with Wahoo Fitness, a leader in indoor smart trainers and connected cycling computers.
Budweiser Becomes First Official Beer Sponsor Of The National Women’s Soccer League
The deal makes Budweiser one of the biggest sponsors of the NWSL, with naming rights to the playoffs, the championship, the MVP trophy, and a newly created “Most Valuable Supporter” award for the league’s biggest fan.
Asia Outdoor Completes 14th Edition
The 14th edition of Asia Outdoor in Nanjing, China, concluded on Sunday, June 30, after four successful exhibition days. A total of 312 brands presented and a total of 16,731 visitors came from all over China, as well as Turkey, Ukraine, Korea, and Hong Kong.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal