REI Co-Op Sells Headquarters To Facebook

REI Co-op announced that it has completed the sale of its newly completed corporate campus in the Spring District neighborhood of Bellevue, WA, for a purchase price of $390 million. The 400,000-square-foot campus and approximately six acres of land were purchased by Facebook on September 14.

Alterra Mountain Company Sets Plan For 20/21 Winter Operations

Alterra Mountain Company plans to limit daily lift tickets, prioritize access for season pass holders, eliminate walk-up window sales and discontinue the sale of most undated lift ticket products due to COVID-19 as part of its strategy to prepare for its 20/21 Winter operations.

Town Sports International Files For Bankruptcy

Town Sports International, the parent of New York Sports Club and Boston Sports Club, on Monday filed for Chapter 11 bankruptcy protection. The company plans to keep its gyms open as it works to restructure its debt.

2nd Skull Partners With MLB Players

Major League Baseball Players, Inc. announced a partnership with protective headgear company 2nd Skull Inc. The 2nd Skull brand will be officially licensed by MLB Players, Inc., which will also take an ownership interest in 2nd Skull and support the promotion of its brand and products across the sports equipment market and affiliated youth baseball and other sports organizations.

Crocs Appoints President

Crocs Inc. announced that Michelle Poole has been appointed as president, Crocs, Inc. effective September 10, 2020. She will continue to report to Andrew Rees, CEO.

Puma Signs Neymar

Puma has signed Neymar to an endorsement deal after the Brazilian star forward recently left Nike. Said Bjørn Gulden, chief executive officer of Puma, “He is one of the best players in the world and extremely influential for the global football and youth culture.”

Seafolly Names New CEO

Seafolly, the 45-year-old Australian swimwear maker, appointed Brendan Santamaria as its new CEO. The hire comes as the brand bounces back from voluntary administration and returns to former owners L Catterton.