Wiivv Wearables Inc. announced plans to change the company name to FitMyFoot and specialize in foot wellness. The name change brings with it the appointment of former Microsoft marketing executive Chris Jolley to CEO and promotion of footwear veteran Brett Ritter to president.
The new leadership team is focusing on a direct-to-consumer revenue model under the FitMyFoot brand and a partnership program that includes private licensing of the FitMyFoot Foot Science mobile app.
“Chris and Brett are the perfect leaders for FitMyFoot,” said Jeff Flohr, founder of Flohr Asset Management Group LLC. “Chris’ strong business acumen and extensive marketing background, and Brett’s deep expertise in the footwear industry, are the unique combination the company needs to expand its leadership position and achieve profitability.”
Over the course of his 25-year career, Jolley has managed multimillion-dollar PNLs and led all aspects of marketing in B2B and B2C spaces. Before joining FitMyFoot, Jolley owned and operated Plateau Partners, LLC, a digital media consulting firm. His client list included both small and Fortune 500 companies including Microsoft where he spent 15 years developing and implementing cross-functional marketing plans. He was instrumental in the growth of MSN Money, MSN Shopping and Windows Live services.
“The timing for this transformation is perfect,“ said Jolley. “Trends like mobile eCommerce, customization, casual comfort, and health and wellness continue to rise — even more rapidly given the COVID-19 pandemic. FitMyFoot couldn’t be more aligned and poised for success.”
Brett Ritter has consulted with over 50 lifestyle brands and has more than 25 years of experience in the footwear and apparel industry. Prior to FitMyFoot, he founded PlusFoam Compound Technologies. He was the VP of product at Reef, and held senior executive roles at FreeStyle USA and Deckers Brands.
“By digitizing the Brannock, the team at FitMyFoot has essentially built the future of truly custom footwear,” said Ritter. “I want every foot to experience the comfort of a product designed with the FitMyFoot technology whether they are buying it online or in a store.”
Logo courtesy FitMyFoot