Adidas x Pharrell Williams “Reiminagines” Football Jerseys For Five Euro Clubs

Adidas teamed up with Pharrell Williams Humanface line, once again, to launch a collection of football jerseys for five of the leading European Soccer clubs — Arsenal, Bayern Munich, Juventus, Manchester United, and Real Madrid. The collection dropped this weekend.  Its inspiration comes from “the collective memories and significant moments in the world’s top football […]

Safilo’s Releases Ocean Cleanup Sunglasses

Safilo Group announces its first eyewear product from recycled plastic made for The Ocean Cleanup, the Dutch non-profit environmental organization that develops advanced technologies to extract plastic pollution from the oceans. The sunglasses are made with injected plastic from the Great Pacific Garbage Patch (GPGP), using an upcycling process able to include types of plastic […]

Gympass Adds Wellness Coaching

Gympass announced the expansion of its offerings with the addition of wellness coaching sessions. The launch comes as recent research conducted by Gympass found that 69 percent of employees have experienced burnout since remote working was mandated. Data gathered from its recent global survey, Gympass found that nearly 95 percent of respondents said that their […]

Aisle Talk Week Of October 19, 2020

The Top National stories and the Latest headlines across the Active Lifestyle Market for the week of October 19, 2020, covered in the SGB Updates and delivered to your inbox every business day.

ISA TanTec To Launch Creation Of Sustainable Materials Division

ISA TanTec announced the launch of COSM (Creation of Sustainable Materials) Division, which specializes in the development and production of sustainable products alongside its leather production. The first two materials to launch are HyphaLite (available Q121) and VeraLite (available Q221). “For more than two years, we have been investigating and researching with scientists to build […]

L.L Bean Opens Store In Toronto

L.L Bean opened its fourth store in Canada after marking its entry into the country two years ago. The new store is located in Don Mills in Toronto.

Freemotion Launches iFit-powered 22 Series

Freemotion announced the global launch of its iFit-powered 22 Series — a cardio range of equipment with interactive, connected fitness capabilities for commercial fitness facilities. Integrating product design and on-demand, digital content, gives users an immersive and personalized virtual training experience. Available late 2020, the 22 Series includes its Reflex Treadmill, Incline Trainer and CoachBike. […]

Ben Hogan Introduces GS53 MAX Driver

The Ben Hogan Golf Equipment Company introduced the GS53 MAX Driver featuring a lightweight Carbon Composite Crown designed to maximize distance and forgiveness. Specs include: The GS53 MAX is offered in any one of three shafts with 22 percent larger and 11 percent taller face than the 445cc GS53 Driver, which will remain in the […]

2021 Louisville Slugger Performance Bats Launch

The 2021 Louisville Slugger performance bats dropped for both BBCOR and USSSA.  A quick summary… BBCOR The lineup is headlined by 2021 Meta (-3), Omaha (-3) and Solor (-3); for power hitters Meta PWR (3). USSSA The Meta is all-new for the 2021 lineup. Available in three weight drops (-10, -8, -5), and is a […]